Guest post courtesy of Christine Shivecharan

In a previous post I explained how Sponsored Posts allow up to 60-90% of followers to see the post, while leaving a regular post to be seen by only 10-20% of your followers. For most business owners this is a huge let down because social media is meant to give you a platform to share information to your fans, without dropping down cash to do so. So what can you do to get more visibility for your posts without paying for the privilege? Read More

Guest post courtesy of Christine Shivecharan

As you may have seen in a previous post, Facebook has been incredibly busy with the release of the Post Scheduler and recent Admin Changes. Now Facebook is creating some new buzz with it's Sponsored Posts. While this can be good news to some Business Page owners, it is creating some frustration with others, here's the scoop:

Facebook gives us the ability to engage our fans and promote our business in ways that only social media could allow. But as we all know there is a lot of competition out there and it can be tough to stand out. Facebook has introduced Sponsored Posts to Business pages as a marketing tool for page owners. Read More

Guest post courtesy of Christine Shivecharan

Facebook’s been a busy little bee rolling out new features for the new “Timeline” layout and, if you’re short on time like most of the wedding business owners we work with, you’re going to love the changes.



1. Schedule Your Posts in Advance

Been begrudgingly using a program like Hootsuite or Buffer to schedule Facebook status updates in advance so you can stay on top of your marketing without living on Facebook? If so, you’ve probably been annoyed by the pesky software icons below your post that act like a billboard announcing to your fans the fact that you’re not actually posting on Facebook live. Or the lost-in-translation glitches that result in missing images in your posts. Not fun. Read More

Feel like your spending hours and hours on Facebook every week without anything to show for it? Not sure how to find brides on Facebook? You're not alone. Tens of thousands of wedding professionals have been marketing on Facebook for years, but still don't have a single booking to show for it!

The problem with any kind of trendy bridal marketing, and especially social media, is that everyone rushes to jump on the bandwagon, but no one has any idea what to do when they get there! The have the tactic, but no strategy or plan for how to get real ROI from their efforts. Read More

Wondering if you should optimize your tweets just as much as you do your website? With all the time we spend on Twitter, it's good to know how we can get the most out of our efforts. If you can boost your search engine rank at the same time as you build your social network, then why wouldn't you want to? In this post, I'll get you up to speed on Twitter's role in the search engine universe and what you need to do to use it to your advantage. Read More

Recently, one of our wedding pro friends commented on a recent blog post about how to get brides to spend more time on your website, asking what social media widgets are and whether her website should have them? It was such a great question that I decided to create a series of video tutorials in response. In this first video, I'll define what a social media widget actually is and then explore whether it's a good fit for your unique wedding business. Enjoy! Read More

You've heard it from me before, social signals matter. If you care about your seo ranking and your overall bridal traffic, then you've got to focus on your social engagement just as much as your optimization efforts. That means making sure your content and your website inspire involvement and social sharing.

Naturally, one of the easiest, most automated ways to improve the interaction from your followers is by giving your website visitors social sharing buttons they can use when they want to share you and your ideas with others. When a "tweet" or "like" button is readily available to your visitors, they will be far more likely to share your website pages and blog posts with their own social network; increasing your social signals as they do. Read More