About Kathy - How I Got Here

Kathy DalPra, About Bride Appeal

Bride Appeal is the product of my own journey to transform a struggling website into a thriving brand that reached the top of search engines, got featured in the press and even caught the attention of a celebrity.  

I never set out to become the "SEO girl" to the wedding industry, but when I saw my peers facing the same challenges I had overcome, I wanted to help.

After all, in roughly 6 months, I had taken my website from attracting less than a hundred visitors per month to bringing in hundreds every day, quadrupled my list of leads, landed dozens of rankings on page 1 of Google, appeared on national TV shows, got featured in numerous magazines and wedding blogs and was even a nominee for The Wedding Channel's Blog Awards.

I started getting some exciting results for my business, but like you, I didn't start out with all the answers.

My industry friends noticed the shift. And, when they did, I discovered that not only did I love sharing my story with them, I found a passion for helping them rewrite theirs too.

Getting measurable results from website conversion, sales and SEO hasn't been an easy road. It's taken me years (more hours and dollars than I care to admit) to figure it out. Luckily, you don't have to drag yourself down the same grueling path I traveled because I'm here to guide you through it all, if you wish.

But who are you really?

Besides designing jewelry for fun these days, I'm a mommy, sports fan and nature lover who can't live without a pedicure. I have an incurable sweet tooth, believe in true love (I married my soulmate), am not ashamed to admit I loved the Harry Potter books, adore good music and have personally witnessed the power of positive thinking.

I love being an entrepreneur and, for me personally, I work to live. Freedom is the basis of my business and family is my "why". As a busy mom with a social life, SEO is my secret weapon for filling my website with leads 24/7 so I can enjoy my passions and have a life too!

Oh…and I studied brains in college. 

Want to know more?