Bride Appeal helps wedding professionals who are struggling to book enough brides online to create a website they love, that has the "look" they're going for and attracts their ideal bride like a magnet, while also being super easy to manage. Because of this, wedding businesses that work with us are no longer embarrassed by their online presence, enjoy more wedding inquiries than ever before and spend less time fussing with technology.
What Makes Us Different? Creating Websites That Sell Of Course!
When I was launching my first bridal line and struggling to create an online presence that actually brought in revenue, I learned a very expensive lesson: you can hire a web developer to develop you a website, but you can't expect him to bring you any sales.
The problem with most website development firms, that I unfortunately learned the hard way, is that they are built and run by designers and programmers; individuals, that although talented, don't know the first thing about sales or marketing. Which means, your website may be pretty, but it won't help you book more brides.
What makes Bride Appeal different is that we understand that the success of your website doesn't just come down to great design and search-engine friendly code. To create a website that books more brides, it's got to have a rock solid online sales strategy too.
That's why every single website we build starts with helping you nail down your own personalized online sales strategy using our proprietary 10-step model. We're not here to just help you toss up a good-lookin' website...we're here to help you create a lead-generating, bride-booking tool that works for you around the clock to keep your calendar filled.
1. BE UNDERSTOOD
We "get" you because we are one of you - you won't struggle to be understood by someone who doesn't get your craft or the wedding industry.
2. FIND THE WORDS
Even if you've struggled for years to articulate what makes you different in a really compelling way, working with us will change all that. You'll discover just what to say and how to say it so your ideal bride becomes eager to work with you.
3. BE HEARD
As an outsider, we can often see quite clearly something that may allude you because you're just too close to your business. We know just the right instinctive and intuitive questions to ask to get you opening up about things you never even considered. By the time we're done, and probably for the first time ever, you'll be crystal clear on who your ideal bride is and how your expertise is truly one-of-a-kind.
4. GET BOOKED
You won't just have another website; you'll have a lead-generating, bride-booking tool. Your site will be built to move brides through the sales process, not just give her a bunch of eye candy that doesn't bring her to take action. With us, the focus is getting her to decide to work with you.
5. GET FREED UP
Your entire sales process, right up to the initial consultation, will be automated and hands-off...no more playing phone tag or chasing brides to nail down a date. Your only job is to show up.
6. GET PAID WHAT YOU'RE WORTH
Your website will be much more effective at weeding out the price-shoppers and filtering through higher quality couples. We believe you're worth every penny and we'll help you create a site that allows brides to see this too.
7. BE IN CONTROL
You'll have the freedom to manage most of your online activities in one place, like email marketing, payments, website, blog, ad space, events and more - without stress or frustration. Updating your menus, changing webpage content and even managing fancy things like announcements, ads and events are super easy on our platform. If you want it, we'll build it and make it easy to manage too.
8. BE UNIQUE
Your artwork is custom designed for you and you alone, capturing all that makes your wedding biz special. You'll be the most excited you've ever been to show off your new website to everyone you know.
9. GET FOUND
If getting ranked higher on Google so that brides can find you more easily is on your priority list, we've got you covered. We know SEO and we're ready to teach you our mad Google skillz so you can be an SEO pro too!
10. SAVE TIME
Often times we think of solutions to problems you didn't even realize you had because we have personally been in your shoes as a wedding professional struggling to create an easy, fun, branded and profitable website. It's easy to overlook all those little things you're wasting time and energy on when you don't know they can be eliminated. We'll reveal to you a whole new world of website functionality that can make your life easier, without overwhelming you with techy stuff. You'll find yourself saving several hours every week just because you have the right tools at your fingertips.
11. BE IN THE KNOW
Our clients rave about how structured our whole process is. When it comes to our projects, we don't fly by the seat of our pants. We have a specific step-by-step method we follow with agreements, coaching, scheduling, communication, project management and all. It's a way of doing business we're committed to, so that you're never in the dark and always feel confident about the status and progress of your project.
12. GET HELP
Client service is priority #1. We return phone calls, respond to emails and try our best to be quick, polite and helpful. This isn't lip service, we're dead serious about making sure our wedding business clients have never had a better experience with any other web developer than with us. That's not to say we're perfect, far from it. But we're not going to let that stop us from getting better and better at WOW-ing our clients every day. Improvement is our motto and we're sticking to it!
What We Do
In plain English, we help wedding professionals get found, followed and booked by more brides online with our bridal website design services, website coaching and wedding SEO workshops. We help you create new streams of traffic to your website through SEO and bridal traffic building strategies. We help you capture more of your visitors onto your lead list via your website, using conversion tactics and an overall website sales strategy. Most importantly, we finally give you clarity (and a strategy) on what makes you totally unlike anyone else and how to make yourself irresistible to brides. By the time you wrap up your coaching with us, you'll be clear on your claim to fame, why brides should hire you and what brides really need to hear to move forward with you.
Here's what else we help you do:
- Get crystal clear on who your ideal bride is
- Articulate what makes you different and why a couple should hire you
- Create a brand persona that is a magnet to your ideal bride, but also gives you confidence in what makes you special
- Grow your list of hot leads, so you always have an influx of new prospects to market to
- Increase wedding inquiries by moving visitors through the sales process
- Boost traffic with SEO and online marketing
- Position your packages to sell themselves
- Spice up the way you present your free offer and services, so you get a bigger response
- Automate your sales process so all you have to do is show up
- Simplify the way you manage and market your business online, so you have more free time to do what you love
- PUT IT ALL TOGETHER so you have one solid online plan
Who We Work With
If you are a creative professional that markets to brides, engaged couples, honeymooners and newlyweds, you're right up our alley. We work best with ambitious, go-getter types who have energy, vision, excitement and pure commitment to their success. They are not easily discouraged and are willing to take consistent action toward their goals.
Here's a short list of some of the professionals that may benefit from our services:
Who We Aren't a Good Match For
As much as we'd love to work with everyone we meet, the truth is, we're not the right fit for everyone.
We're Not the Mr. Fix-It Type
Sorry folks, we are not a "fix it real quick" kind of company. If you're just looking for someone to fix a glitch on your blog or teach you how to use your DIY template or band-aid a website that wasn't built properly to begin with, we aren't the team for you.
If you are not specifically looking for more visitors, more leads and more bookings from your website, we are not a good fit.
We Don't Dig On Skepticism
Those who are rigid, highly calculated and skeptical will struggle to get value from our services, as many of the steps in our process require deep introspection, big vision thinking and trust in yourself that you CAN succeed (you can, whether you believe it or not).
Being that we interface with our clients all day everyday, you'll understand if we get a little picky about who we choose to work with. There are 3 types of individuals we are not a good match for: know-it-alls, negative nellies and skeptics. When you believe you already have all the answers or find yourself questioning a new strategy before you've even tried it, then you leave no room for improvement and, therefore, we can't help you.
Big results require bold action..and, yes, many times that includes investing in yourself and your business...even if its a little scary sometimes. If you find yourself always questioning everyone and everything, including yourself, then we aren't a good fit for each other.
Get More Answers Now
- Why SEO? : Wedding SEO
- How do I get more bookings on my website? : Book More Brides
- About our founder, Kathy DalPra: About Kathy