Sales is the one thing most of us wedding folk have simply never taken a fond liking to. We just are not comfortable being push, sleazy or downright unethical. But what if sales didn't have to be any of those things? What if it was nothing more than one person helping out another person, in a kind and generous way? Read More
Summer is nearly here and you know what that means. Soon you'll have blinders on, barely able to make time for anything outside of wedding work...(that is, working IN your business rather than ON it). With peak wedding season in full gear already, it's not likely to lighten up for quite some time...leaving you with little to no time for marketing. Read More
It seems like every time we turn around there is a new social network everyone's raving about. Back in 2011, I was already teaching a course about Pinterest before most wedding professionals had even heard of it. But is it really realistic to keep up with every new marketing fad? I mean, let's face it. We only have so many hours in a day and not every tactic is probably the best fit for us. With that in mind, I've been getting a lot of questions from clients about the pros and cons of Pinterest vs. Instagram and how to determine which one is best for marketing your wedding business. Read More
I feel like I've been talking about why not to have a flash website for years, but I still continue to get calls from new clients that confess they've only just learned that flash is harming them, not helping them. So in the interest of not assuming we know something we don't, I'm reviving the flash chat and reiterating why it's not the best choice for your bridal business website so you can make smarter choices moving forward. Read More
The following is a guest post by my pal Jeff Hellenbrand of Cake Coaching. Enjoy!
We work in a fun industry. What the heck happened? It seems like everyone in the wedding industry is stressed out. That's bad. Not only is it no fun, it's a business killer. I have a philosophy I want to offer as an alternative to the "I’m-so-stressed-I-can’t-breathe lifestyle" that is way too popular: Read More
It's no secret that the wedding industry has changed drastically in the last 10 years. Today's Internet savvy millennial bride is bombarded with tools, resources and information about planning her wedding. She's overwhelmed and doesn't have the time or patience to tolerate anything that can't add value to her planning experience. What she wants are quick and easy ways to sift through the endless information so she can find the hidden gems worth consideration and evaluate which are best for her. This applies both to her search for the right vendors as well as locating solid planning advice and inspiration. Read More
When it comes to email marketing, the power is in the hands of the few. Did you know that if a few brides click that dreaded "spam" button on one of your email newsletters that it can affect whether other brides on your list, using the same email provider, actually receive your messages? Read More
Can I vent for just a quick second? (Don't worry, I'll get off my soap box quickly...not that comfortable up here to begin with.) I'm growing tired of wedding professionals claiming that no bride in their market is willing to pay top rates for their services, they simply "can't afford it." Read More
In most cases, experience trumps novelty...but not always. You might be surprised to learn that being the new kid on the block can sometimes work to your advantage when it comes to getting better rankings for your wedding business website in search engines. Read More
At least half of my clients want to know which is best, the "double opt-in" or "single opt-in" approach to getting subscribers on their website. This post aims to answer that.
If you've ever added a "sign up" form of any kind on your website, you know exactly what I mean by "double opt-in". However, if you're new to email marketing, you might need a quick crash course on what the heck a "double opt-in" is and why it's controversial. Read More