Other People's Opinions of Your Wedding Business Website Don't Matter

opinion of wedding business websiteThe other day I was talking with an event planner who was struggling to get her business to profit, let alone pay off the advertising she'd been investing in. She just wasn't getting leads from her website. So I asked her a few questions about her site, including whether she built it herself. When she told me she actually hired someone to build it, I guess I did a pretty poor job of hiding my shock because she was very disappointed with my reaction. And, who could blame her? If you actually paid someone to design your website, you sure don't want people to think it was just a template! (Side note: it did turn out that her programmer was only using a template.) Read More

You Think You're Ranking in Search Engines, But Are You Really?

not ranking in search enginesI have a lot of conversations with business owners about their search engine woes. One of the topics that often comes up is when they believe they're ranking in search engines, but aren't seeing the benefits of it in the form of more traffic, inquiries or sales. While there is more than one reason why this could be the case, the first question I almost always ask is, "Are you sure you're really ranking?" Read More

Does Facebook Still Work?

Does Facebook still work?There are a lot of Facebook experts out there, but Laura Roeder is by far my favorite. I dig her simple, no nonsense approach to marketing so I thought I'd share with you some actionable advice she's given recently on what to do if your fan page has been hit with Facebook's new algorithm changes. I know it's hit mine! Read More

How to Get Wedding Vendors to Refer You

wedding vendor referralsWhen you're new to an area or just starting your wedding business it can be tough to break into those tightly knit wedding vendor cliques. They've been happily referring others for years and may not be too eager to take a risk on the new guy or gal. Still, every industry is cyclical and anything can change in a split second. That photographer they've been referring for 10 years could retire, that florist could move to a new city and that wedding planner could decide to be a stay-at-home mom. An opening could be just around the corner, but its your job to make sure you're there to fill it when it pops up. Read More

5 Questions Every Wedding Business Website Should Answer

wedding business website questionsWhen couples visit your website, they want answers fast. There are a lot of websites competing for their attention and if yours doesn't stand out and give them what they're looking for quickly, they'll be gone forever. So when you're creating your website pages, especially the most visited ones (home, about, services), keep these 5 questions in mind. Read More

How To Get Wedding Photography Clients Offline

get more wedding photography clientsWhen you're wrapped up into the day-to-day of your photography business, it's sometimes difficult to find creative ways to attract more clients. Sometimes the solution is so simple, it's right in front of our nose. Here are three offline client attraction strategies I've seen successful photographers use that made me wonder "Why didn't I think of that?" Read More

Escape the Bargaining Trap in Your Wedding or Event Business

bargaining wedding businessIn all fairness, a bride, groom, family or organization has every right to find a good bargain when planning their own event...no judgments here! It's their event to host as they please. That said, it isn't your responsibility to cut your rates and stress yourself out trying to fit into their budget. Read More

How to Write a Wedding Blog Brides Actually Want to Read

how to write a wedding blogWhen you're one lone writer in a sea of bridal blogs, its easy to get overwhelmed with how to stand out and write a wedding blog brides actually want to read. Luckily, if you really love the business of weddings and are a natural sharer, the road to a better bridal blog is really quite simple. Read More

5 Website Assets Your Developer Should Not Control

website developer controlI get it. When it comes to the technical side of your website, you'd rather just close your eyes, hand it all over to a capable developer and be done with all that nonsense. Admittedly, even I get drained from the techie side too! But no matter how turned off you may be by coding, widgets and hosting jargon, there is never, ever a good time to give up control of your website. Read More

Wedding PR: Real Wedding Submission Tips and Trick

Meghan Ely, OFD ConsultingIf you’re like most wedding pros I know, you’re knee deep into wedding season. Your days are filled with linen swatches, timelines and (if you’re lucky) the occasional wine tasting. With this comes the opportunity to begin submitting your real weddings for the 2014 season.

Wedding PR strategies are quickly becoming an essential component to a strong wedding marketing campaign. Today’s bride is a discerning one, so an impressive press portfolio will assist with increasing brand awareness for your company, as well as giving you a competitive advantage.  Read More