10 Pinterest Board Ideas for Wedding Professionals
If you’re not yet using Pinterest to attract brides you could be missing out on a lot of traffic to your website and potential new clients. After all, Pinterest and wedding planning are a perfect match.
As you probably know, a lot of Pinterest’s early adopters were brides who used Pinterest to plan their wedding. Whether you are a photographer, a florist, a wedding planner or a travel agent who specializes in honeymoon destinations, Pinterest is a must for you.
One mistake that I see a lot of wedding professionals make on Pinterest is that they create boards centered around their own interests instead of the interests of their target market or clients. On Pinterest you want followers – they are the ones who usually see and repin your pins. The #1 way to get them is to create boards that appeal to them.
Think about what your target market is interested in and feel free to think outside the box – yes, they are getting married, but what else could they be doing at the same time? They can also be planning to have children, buying or decorating a house, moving to a new city, trying to lose weight so they can fit in their wedding dress or planning their financial future. If you think about all of the different things that they are doing at this state in their life and create boards around those topics, you’ll get a lot of Pinterest followers in no time.
Here are ten Pinterest board ideas for wedding professionals:
- Honeymoon destinations – one of the exciting things about getting married is going on a honeymoon after the wedding. Create boards around best honeymoon destinations and pin great photos that are inspiring and uplifting.
- Wedding fashion – this is an obvious one, but brides are constantly looking for wedding dresses, wedding shoes, wedding rings and everything else that has to do with the look of their wedding. Why not inspire them by creating boards with amazing wedding dresses or budget-friendly wedding dresses, wedding shoes and wedding rings.
- Other wedding professionals – if you are a wedding photographer, for example, you probably know a lot of other wedding professionals. Why not create a board titled MY PERSONAL WEDDING PROFESSIONALS RECOMMENDATIONS and recommend florists, wedding planners, jewelry stores, chefs and other professionals whose services complement yours.
- Color inspiration – most brides spend a lot of time picking a color scheme for their wedding. You can create a board around different wedding color schemes to inspire your potential brides. This not only makes a great, colorful board, but it saves your potential clients lots of time.
- Cool wedding activities – why not create a board around unusual or wacky activities that brides can incorporate in their wedding. These can include a fun photo booth, wedding reception games, a piñata, a magician or a treasure hunt. The possibilities are endless!
- Wedding cake topper ideas – to add some fun to your boards, you can pin images of great wedding cake topper ideas to inspire your followers and potential clients.
- Wedding venues – the possibilities with this board are endless. You can add pins that incorporate wedding venues in your city, in your state or anywhere in the world.
- Cool ways to reuse a wedding dress – a lot of brides don’t want their wedding dress just sitting in a closet untouched for years. With this board, you can give them great ideas for how to re-use and re-purpose their wedding dress into something that they can use long after the wedding is over.
- Client testimonials – to add credibility and social proof, you can create a board that has photos of your clients as well as quotes about how they liked working with you. Photos on Pinterest that have both text and an image are more likely to go viral than just the plain image, which is great if you’re looking to increase your follower count.
- Run a “Pin your dream wedding and win” contest – here, you can invite your followers and potential clients to create a board where they pin images from their dream wedding. After all of the entries are submitted, you can invite your followers to comment on which dream wedding they like the most and the winner gets a gift certificate for your products of services.
So if you haven’t already set up your account on Pinterest or created your boards, use these ten board ideas as inspiration. And, if your potential clients are on Pinterest (most of them will be!) check out their boards and see what their style is like. This is a great way to get to know them and tailor your services to their needs and interests.
Andreea Ayers is a Pinterest expert and currently blogs at www.launchgrowjoy.com. She works with entrepreneurs to help them get their products in stores and in the media. She is also the author of Pinterest Advantage and recently launched an online marketing training course for entrepreneurs, small business owners, bloggers, marketers and authors who want to grow their product line with Pinterest. To get free Pinterest tips from Andreea, register for her free Pinterest Advantage webinar.