Guest post courtesy of Christine Shivecharan

Facebook’s been a busy little bee rolling out new features for the new “Timeline” layout and, if you’re short on time like most of the wedding business owners we work with, you’re going to love the changes.



1. Schedule Your Posts in Advance

Been begrudgingly using a program like Hootsuite or Buffer to schedule Facebook status updates in advance so you can stay on top of your marketing without living on Facebook? If so, you’ve probably been annoyed by the pesky software icons below your post that act like a billboard announcing to your fans the fact that you’re not actually posting on Facebook live. Or the lost-in-translation glitches that result in missing images in your posts. Not fun.

If that sounds a little too familiar, you’re about to be a very happy camper because Facebook has just released a pre-scheduling feature for Fan Pages that allows you to post status updates in advance…right from within Facebook. No third-party software, no missing images, no software ads.

How it works:

To start scheduling your posts on Facebook you must first add a business start date or founded date. To add your start date go to 'Event, Milestone', (this can be found in the status box where you type in your post.) You will be prompted to add an Event, Milestone, or Question. Choose 'Event' and type in the year your business started or was founded.

Now that you've set up your founded date you are ready to start post scheduling! In the status box, hover over the bottom left corner and a clock icon will appear. Click on that and you will be instructed to write your post and schedule your date and time that you want it posted. It's that easy!

To view or edit posts you've scheduled, click on the "Edit Page" menu drop down and select "Use Activity log."

2. Delegate Without Giving Up Control

You wear nearly every hat in your business, which makes it very difficult to give up control even when you know you desperately need help. Luckily, Facebook has finally caught on to the real needs of business owners and launched a new set of administrative that allow you to choose which areas your admins will have access to.

This means that you can delegate your social media responsibilities to others on your team and still remain in control of your personal information such as ads, messages, and insights.

How it works:

You can find the new Admin Roles under the Edit Page>Admin Roles, and here are the new roles Facebook provides:

• Manager: Can manage admin roles, send messages and create posts as the Page, create ads, and view insights. 
• Content Creator: Can edit the Page, send messages and create posts as the Page, create ads, and view insights. 
• Moderator: Can respond to and delete comments on the Page, send messages as the Page, create ads, and view insights. 
• Advertiser: Can create ads and view insights. 
• Insights Analyst: Can view insights.

What do YOU think of the new changes?

We're kind of curious what you think of the new changes. Will you use them? Have you been waiting for them for a while now? Let us know in the comments below...