There are a lot of Facebook experts out there, but Laura Roeder is by far my favorite. I dig her simple, no nonsense approach to marketing so I thought I'd share with you some actionable advice she's given recently on what to do if your fan page has been hit with Facebook's new algorithm changes. I know it's hit mine!
1. Some of your Facebook success is still within your control
Even though Facebook decides what gets seen by whom, you still have control over your part in the whole game. You decide what to post, when to post it and how often. Laura offers some specific tips on how to make better decisions about your posting habits.
2. It's ok to put money behind your posts...if you're smart about it
Laura believes that a lot of business owners are losing money on paid Facebook posts because they're going about it the expensive way. She outlines how to make the most of every dollar you spend on Facebook so that even a small ad budget gets you big time results.
3. Posting isn't enough, you need a plan
If you really want to make money from Facebook, Laura suggests having a strategy. She made over 10k in one week and this is why.