It's no fun slaving away at a wedding blog that doesn't get any comments or shares. Who wants to talk to a brick wall? But wedding blogging can be super fun when it feels like a community effort and people truly care about what you post. That's why I want to inspire you to think differently about your blog and begin using it as a way to really connect with your audience, just like you do on social media.
Concepts Don't Matter Unless They're Meaningful
If you really want brides and grooms chatting it up with you on your blog, then you need to keep in mind who they are and what they want to talk about. Writing or recording blog posts isn't about filling up your blog with everyday tips so you can check that item off your weekly marketing list. It's about genuinely bringing value to the couples you uniquely serve.
To do that, you need to address something that matters to YOUR ideal client. For instance, an eco-conscious couple cares far less about saving money and far more about saving the planet. An outdoorsy couple wants to know how to incorporate nature into their event, not the latest DIY fad. The better you know your perfect-match client, the better you can speak to a topic they care about...this will get them talking and sharing your post with others.
Swap Run-of-the-Mill for Remarkable
Average isn't inspiring, so don't expect the blog post you threw together in a tizzy at the last minute while waiting in the car to pick up your kids from school to make an impact. Fluff won't cut it.
If you want your blog posts to ignite a reaction you need to share something epic. Rehashing the same concepts every other wedding blogger has beat to death isn't going to get you an engaged readership. Ask yourself what perspective everyone else is taking and then take the opposite viewpoint. Challenge the status quo, champion the topic everyone is ignoring, voice the opinion no one is stating. You don't have to be controversial or in-your-face to stand out. You just need to be willing to take the conversation further than it's gone before...in your way, with your voice and your authenticity. This is the very reason why Offbeat Bride has been such a wild success.
Brainstorm tip: Just because a trend you're seeing in your local town isn't making headlines on Style Me Pretty doesn't mean it's not happening. Question everything ;)
Ask, Don't Tell
Sharing ideas and inspiration is great, but getting involvement from your community is even better; and it requires a two-way conversation. Make your readers part of the dialogue by inviting them to share their insights, experience and ideas…it will be more fulfilling for them and for you!
End every blog post with an invitation to participate. Tell them exactly what to do; ask a specific question. Then, direct them to leave their answer in the comments. Only give them this one action, do not ask them to do more than that (ex. share it, follow you on social media etc.) or they'll likely wind up doing none of it.
How Have You Been Getting Brides to Get Involved?
Do you have a track record of getting lovely comments and social shares from brides and grooms reading your blog? I'd love to hear what's working for you! We can all help each other. Share with me your favorite strategy in the comments below...