Photo Mojo: Online Visual Marketing for Bridal Businesses - 1 of 3
This week, I unveiled the hottest trend right now in bridal marketing: visual media. For wedding professionals, there are 5 types of visual media that take the cake and really get brides to stop and pay attention. Since photos were the original catalyst to kick off this growing craze, it's only fitting I make it our flagship topic.
These days, images are often more compelling than words. Smart bridal-preneurs, let their best work do the selling for them and get out of the way. Get more out of your outreach by getting your portfolio featured in all the right places and let your talents do the talking.
Over the next few days, I'll share 3 simple things you can do to get more visibility with your product and portfolio photos online, so you can leverage the work you've already done to generate more "work" in the future.
First Things First
What you may not realize is that there is one stop many brides make before they visit the all-popular Pinterest to log their finds: Google Images.
Skipping the traditional Google search page and heading straight for the images engines, brides and press alike are looking for inspiring imagery to uncover hidden gems that may perfectly capture the vision in their head and even lead them to the wedding vendor that can give it to them. They search, find...then pin!
How to Show Up on Google Images
Unfortunately, if you don't know how to optimize your images for search engines, you'll never show up. Learn how to tweak your images before you post them to get better rankings, more visibility and lots more website traffic using your own portfolio with my free guide "The Ultimate Guide to Optimizing Your Images for Search Engines".
P.S. Please own the copyright to your images before publishing...or get permission from the photographer. It's the law, doll (or dude).
Don't touch that dial...
Your photo marketing needs a pick me up. I've got 2 more tips on Photo Mojo to breath new life into your images. Join me next week for all that, plus more. But I don't want to spoil the surprise ;)