Twitter or Blog? Which One Should Wedding Professionals Use First?
Most wedding professionals have Facebook Fan Pages and may be fairly comfortable using them, but many of aren't yet harnessing the power of blogging or Twitter. So you might be asking yourself "which should I start using first, Twitter or a blog?" What are the benefits of each? Which one will be easiest for you to learn? Which one will bring me the most new followers the fastest?
Both Take Time to Build Momentum
Both of these methods will require a little time to build up a community. Like anything, if your current brides and wedding colleagues don't yet know you are starting to blog or tweet, then it may take some time to get the word out. Between the two, however, its likely that gaining Twitter followers will happen more quickly since you can reach out to others and connect with them easily. A blog requires a bit more promotion to get readers.
Whichever method you choose, its important to remember that no one is going to follow your Tweets or start reading your blog unless your content is worth reading. Your brides have a lot of wedding vendors and resources competing for their attention and only a handful are going to rise to the top. If you want to be one of them, then you'll need to give your community exactly what they want on a reliable and consistent basis, whether its ideas, inspiration, motivation or planning advice. As long as you're doing that, building a following will happen naturally.
Blogging - Build Your Following & Traffic at the Same Time
The main benefit of a blog is that you can share a greater depth of content to your followers and utilize classic wedding SEO techniques to enhance your search engine visibility. In this way, you sort of kill two birds with one stone...build a following while also ranking your site to get more search engine traffic.
Twitter - Build a Network Faster and With Less Work
If you're short on time and ideas, Twitter is certainly a great alternative to blogging. It's easier to learn and you don't have to come up with full articles each week. You only have to share quick little thoughts and tidbits with your community on a regular basis. If you're having trouble coming up with things to share, it takes no time at all to pass on great stories and tips from other leaders in your wedding niche with one single click of the "retweet" button.
And if you're looking to expand your network quickly, Twitter provides the best environment for this because the name of the game is to network. Creating real-time dialogues is what Twitter does best, so its the ideal platform for building relationships.