How Can I Get More Brides to Sign Up To My Email Newsletter?

getting brides to sign up to email newsletter listIf you've followed the advice of most marketing experts and added email marketing to your wedding business plan, you may have run into a little snag along the way...getting brides and grooms to sign up! I hear this frustration from our community all the time and, recently, from one of our blog readers. So, in this post, I'd like to share some practical adjustments you can make to start boosting that email list of yours based on what worked for my bridal business in the past and what continues to get results for us today as well. Read More

Discover Your Pricing Sweet Spot

Michelle Loretta, Sage Wedding ProsGuest post by Michelle Loretta of Sage Wedding Pros. The pricing sweet spot is a marriage between your marketing strategy and your financial strategy. Finding the sweet spot requires you to think about where you fit in the market and what your financial goals are. Do you know your pricing sweet spot? Read More

Protect Your Ass(ets) Online

Genevieve Shingle - website terms and privacy policyGuest post by Genavieve Shingle. In this digital age, more business owners are solely operating their businesses on-line. And why wouldn’t we? Larger audience, less expenses, we can work at home in our PJ’s…it’s really a no brainer. However, many on-line business owners do not realize that there are legal regulations for having an on-line presence. The two most common requirements are “Terms & Conditions” and a “Privacy Policy”. Read More

Why You Might Want to Build Your Own Bridal Website

build your own bridal websiteAs a website developer, I've seen it all when it comes to websites...the good, the bad and the ugly. Yes, it's true that most do-it-yourself websites are pretty hideous. Still, there are a lot of valid reasons to build your own website, even if it is a bit lacking in the "pretty" department. Read More

What This Wedding Photographer Did to Increase Her Bookings by 50%

wedding photographer increase booingsRecently a wedding photography client blew us away with some incredible figures about how her business has changed since she started working with me last Summer. The results started showing up within 3 weeks and just kept coming. I'd like to share with you what she did to get these results in her business so you can make a plan for what to adjust in your business too. Read More

The Time Sucking Email That's Stealing Your Profits as a Wedding or Event Planner

wedding planner profitsYou finally hit "send" on an email that took you 55 minutes to research, draft and edit. It's 11:00am and already you feel like your day is slipping through your fingers. You had every intention of catching up on your blog and planning your marketing before lunchtime today, but instead you've wasted the best part of your morning servicing a non-paying client. A bride who hasn't even booked you yet. Read More

Is Guest Blogging Sabatoging Your SEO?

Is guest blogging good for seo?On the heels of last year's major Hummingbird update that changed Google's algorithm forever, Mr. Cutts (the guy behind all the changes) is revealing even more. Matt declared that guest blogging is essentially dead and, if you want to save your search rankings, you should stop doing it...sort of. Read More

How to Work With Better Event Clients and Brides

find better event clients and bridesIt's a common conundrum when we first start our event or bridal business. In the beginning when you're getting things off the ground, it's hard to be picky because you need the experience, portfolio and income. So many of us wind up accepting work from clients that may not be the best match for us...or the most fun to work with. I know, I've done it too! Read More

Get Ready to Book More Weddings in 2014

book more weddingsMother Theresa is famously credited with saying, “I know God won't give me anything I can't handle. I just wish he didn't trust me so much.” As business owners, I think we can all relate to this. When life presents us a flood of opportunities and challenges, it can sometimes feel overwhelming to the point where we start to wish we didn't have so much going on! But if we want to book more weddings, we need to figure out a way to handle the ebb and flow of business with poise otherwise God (or life or the universe...whatever you believe) won't send us anything more because we can't handle it, right? Read More

2014 Wedding Flower Trends by IFD

2014 wedding flower trendsThe International Floral Distributors, Inc. just released their 2014 wedding floral trends review video and it's spectacular. They go into very specific detail about color schemes, eras and design tips for floral artists. This is a must see for event and floral designers looking to keep their portfolio current. Read More