Creating a high impact bridal website that inspires visitors to stay longer doesn't have to be rocket science. Often times when I'm working with clients on getting better results from their website, I discover that they already have plenty of gems lying around...they're just hidden! Here's how to find a few and start using them more wisely. Read More
Did you know that Google pays attention to how visitors interact with your wedding business website? It's true! Not only do your mad SEO skillz influence your rank in search engines, but your visitors' behavior does too! For Techie Tuesday, I'd like to share three metrics you should be paying attention to if you want to stay on Google's good side.
While no one knows exactly what is calculated in Google or Bing's search algorithms, aside from Google and Bing themselves, most SEO specialists like myself agree that the following three measurements have a strong likelihood of influencing whether your website continues to get good visibility in search results pages. Read More
To be fair, this post should actually be titled "what not to do". The sad truth is that competition can bring out the irrational side in all of us and inspire us to do some pretty desperate things. But desperation is a big red flag to engaged couples, making them want to run like wild in the opposite direction. No one wants to work with someone needy, pushy or insincere...and desperation can bring all three of these qualities out in even the most sane, balanced person. Read More
Let me guess. You want to know how to get more couples to inquire from your website, right? While there are many strategies for boosting website inquiries, one of the most effective is building trust in the mind of your visitor. And nothing builds trust and confidence faster than social proof. Read More
Today's post was written in advance; about a month in advance. The reason for this is because I was employing one of my favorite strategies for always keeping up with my blogging calendar. Then it occurred to me: maybe you'd like to know how I do that!
So, in today's article, I'd like to share with you two (2) of my most treasured tips for consistently posting multiple times each week on my blog without falling behind. Read More
A big thanks to Saundra Hadley, whose comment on my blog spurred this Techie Tuesday Tutorial. Saundra wanted to know if linking up her Twitter and Facebook profiles to her Pinterest profile would cause all her pins to be automatically posted to those other networks. The answer is no, this is something you would need to to manually. And that's why I created today's tutorial, to show you how you can post an image in Pinterest, Twitter and Facebook all at the same time. Read More
Recently, Alan Berg wrote a brilliant article for Wedding Wire on why couples ask about price first. I couldn't agree more with his answer, which was "because they don't know what else to ask." The good news for you is that you can address this issue right on your website, once you understand why this is happening.
(As a side note, this dialog doesn't really apply to low end products and programs, which will likely have pricing listed right on your website.) Read More
Facebook rewards activity and shows more of your posts to more of your fans when they are popular. That is, when your fans interact with them through likes, comments and shares. When Facebook Edgerank, the algorithm used to determine what shows up in your fans news feeds, detects that your fans aren't interacting consistently with your posts, it stops showing them. So here are a few things you can do to make sure your posts get the attention of your fans so it will continue to show them. Read More
Ever feel like selling your wedding services is a dirty job? Between all the convincing and explaining, sometimes it just feels pushy and slimy. And there's a reason for that. Andy Ebon put it perfectly last week when he outlined the difference between a giving a presentation versus asking questions. His stance, with which I fully agree, is that many wedding professionals are selling the hard way. Instead of taking the time to truly listen to what your prospects are telling you, you're spending all your energy trying to make your point and get your "pitch" out. Read More
It's not the first time in the last few years this question has been posed in the tech arena and it won't be the last. I don't expect my less geeky friends in the wedding industry to pay too much attention to all this chatter, so I'm bringing the conversation to you so that you can remain informed, without panicking, and ready, without jumping the gun. Read More