Mother Theresa is famously credited with saying, “I know God won't give me anything I can't handle. I just wish he didn't trust me so much.” As business owners, I think we can all relate to this. When life presents us a flood of opportunities and challenges, it can sometimes feel overwhelming to the point where we start to wish we didn't have so much going on! But if we want to book more weddings, we need to figure out a way to handle the ebb and flow of business with poise otherwise God (or life or the universe...whatever you believe) won't send us anything more because we can't handle it, right? read more
The International Floral Distributors, Inc. just released their 2014 wedding floral trends review video and it's spectacular. They go into very specific detail about color schemes, eras and design tips for floral artists. This is a must see for event and floral designers looking to keep their portfolio current. read more
(Guest post courtesy of Desiree Dent of Dejanae Events at www.DejanaeEvents.com) As I read through blogs, wedding magazines and talk with industry professionals, the trends that are predicted for 2014 are pretty unique and somewhat nostalgic of some past trends. And now that Pantone has announced the Color of the Year as Radiant Orchid, it only makes sense that it's on trend with some of the predictions I have for couples planning a wedding in 2014. read more
Engagement season is upon us and inquiries will be flying in the first quarter of the new year. As you turn the corner and prepare for the flood of opportunities, I thought I'd give you a little boost by sharing with you what you can do right now to start positioning yourself to break every sales record you've ever had. read more
Many bridal businesses put a lot of time, energy and funds into getting their website listed on the first page of Google. But once they get there, they aren’t sure how to stand out from all the other listings and get visitors to click on their website first. I’d like to help you separate yourself from the crowd and get more eager couples clicking on your listing with a few proven techniques for copywriting your listing’s headline title. read more
I can tell you from first-hand experience that breaking into high five and six figure incomes in your business will require much more than lip service. We can talk about success all day, but until we put our money where our mouth is, it typically doesn't add up to much. For some of us, it means hiring talented staff so we have more time to market. For others, it means bringing on mentors to help us grow in areas where we're struggling. And sometimes it means ditching the DIY templates and going "pro" with our #1 sales tool, our website, by hiring professional designers, coders and a conversion expert to make it really work for us. read more
HELP! My husband and I have one OLDER website (www.dolphindreamweddings.com) that was home spun but still gets us calls and bookings and a newer website, LOVE Maui Weddings that looks great but is nowhere to be found in the rankings.
We've been doing weddings on Maui for over 9 years but still find that we don't get enough calls through our internet but more as personal referrals and some of the Maui resorts who recommend us! We would appreciate any advice you might be able to give us. - Vickie Kaiulani Jackson, Love Maui Weddings" read more
If you're anything like my wedding business clients, you may find social media to be a confusing space that's easy to get lost in. You know you're "supposed" to be using it to promote your business, but you might not feel confident about which platforms to choose and what to do on them...and Twitter is no exception. You might be wondering whether it's really worth the time and energy to begin with. read more
"HELP! My husband and I have one older website (www.dolphindreamweddings.com) that was home spun but still gets us calls and bookings and a newer website, Love Maui Weddings that looks great but is nowhere to be found in the rankings.
Any suggestions on how we can best spend our small budget for WEBSITE and SEO and get the most benefit? - Vickie Kaiulani Jackson, Love Maui Weddings" read more
At some point or another, most of us have dealt with an engaged couple who is on a budget when selling our wedding services or products. And nothing stings more than when they tell you they love your work, but just can't afford it. Well, recently a client told me that I have an uncanny insight into how brides think and what motivates them to buy, so I thought maybe I'd share some of my thoughts on this touchy topic with you too. (Feel free to chime in with your experience in the comments below as well.) read more