You're saying it without saying it: "Stop! I don't really want you to contact me." Through subtle hints, confusing elements and dubious omissions on your website you're undermining your best efforts to get visiting brides and grooms to reach out to you. Keep reading to find out what you may be doing wrong. Read More

Frustrated with a service, product or event page on your bridal website that's just not gettin' any love? While the issue could be any number of things, I've got a few design tricks up my sleeve you can try on for size. Test these out and measure the change in conversions (actions that visitors take on your page) across at least a month's time and see what you get. Read More

In this week's techie tutorial, I'll show you how to link up your Google+ page to your Facebook fan page. Using the feature tabs in the Facebook Timeline layout, like the Google+ Plus tab, allows you to turn your fan page into a marketing hub for your wedding business. With all your social networks accessible from Facebook, brides will be able to connect with you in multiple places and never miss a thing! Read More

I am one lucky girl. This week I've had the tremendous honor of interviewing two incredible pioneers this week, Leila Khalil of Be Inpired PR and Bernadette Coveney Smith of 14 Stories and Gay Wedding Institute. I can't tell you how inspired and impressed I am with both of these amazing ladies. They saw a need in the wedding market and, without a second thought, filled it. Read More

Meet Leila Khalil, creator of Be Inspired, a public relations agency dedicated to the wedding and special events industry. I'm a big admirer. Not only is Leila blazing trails as the first media maven to really take the wedding industry by storm and representing some top celebrity planners, she's making PR accessible to the small bridal business too. She's a girl after my own heart. Read More

I hear from wedding professionals all the time who are either just getting their new venture off the ground or who are revisiting their business after a brief hiatus and a very common concern they share is that they don't know how to break into the wedding vendor circle in their local area. It's true that there may be a lot of industry peers in your area that already have their little clique in place or aren't paying attention to you much because they haven't worked with you yet. But that doesn't mean the door is closed for relationship building. There's an easy way to get your local peer's attention without pushing yourself or asking for a referral using Twitter. Read More

Feeling a little unsure of yourself on Twitter? It's common to get confused about what to post and what not to post on Twitter versus other social media platforms, like Facebook. It's fast paced, you have less words to play with and not everything gets the reaction you think it will. Worse, sometimes you just don't know the etiquette for certain things, like my poor intern found out accidentally.  Read More

A little incident happened last week which made me realize that not everyone in the wedding industry may understand how to use Twitter hashtags, let alone use them correctly...and it involves me getting my hand slapped by an industry peer. So, for Techie Tuesday, not only am I going to show you what Twitter hashtags are and how to use them (a suggestion from a wonderful intern of mine), I'll also tell you my story of hashtags gone wrong. Read More

When I had first expanded my hobby jewelry business to include a bridal line, I figured that there would be a magic bullet out there that I could bank on to get me in front of more brides. You know, that one surefire tactic that I could implement to build buzz for my designs and reach more buyers. And you know what? I found it! Read More

Trying to break into a tight circle of close-knit wedding vendors? Or maybe you're new to the area or the industry at large and want to make a good first impression. Either way, there is a very easy, thoughtful, non-salesy way to get your peers to like you and pay attention to you...give them something they want. Read More