These days, it seems like everyone in the online marketing space is claiming to be an SEO expert. Of course, that doesn't mean they actually are. There's a lot of bad advice floating around out there and I'd hate for you to get caught up in all the false hype. While there are dozens, if not hundreds, of misleading SEO claims being tossed around, there are three in particular that seem to be popping up a lot. read more
"Hi, my name's Kate, I'm French! I just wanted to tell you how much your blog is amazing. It inspires me so much, and I'm very grateful that you take the necessary time to teach us how to succeed in our businesses. It's helpful, so thank you so much for sharing.
I want to specialize myself in Wedding Planning, I think my business will start in the middle of 2014. I'm learning business strategy, management, accounting etc... In order to manage my company with confidence, and I subscribed to a well known Wedding Institute in order to start my business with favorable assets. I began my market study and market analysis and I'm getting help from many social welfare bodies in order to structure my ideas and business strategy. read more
Recently a talented wellness blogger asked me to take a look at their wedding category and provide some feedback about whether I thought brides would "find us and utilize the info." It's a great question! Who wants to slave away at building a bridal blog if it's not going to attract any readers or customers? So here's the advice I'd offer if you want to find out if what you're doing is working or not. read more
Well, Facebook is at it again. Over the last month, it announced two major updates to its Edgerank algorithm: higher quality content gets more exposure and stories with lots of interaction get bumped back up to the top of the feed. What this means in plain English is that Facebook is following Google's lead...what else is new? As Google shifts its own search results to give users more of the content they love and less of the spammy stuff, Facebook is doing the same. So let's explore what this means for the small wedding business. read more
This past week Google officially retired it's free external Keyword Tool, a move some time in the making. For years, this has been my go-to resource for my initial keyword research before advancing my findings with more heavy weight software. (A tear is welling up in the corner of my eye).
For those of us that have come to love the ease and simplicity of the free Keyword Tool, we're left wondering what this means for our search engine research and overall strategy moving forward. So I've put this post together to cover my interpretation of what's happening here and what you can do about it. read more
Of all the frustrations I hear from wedding professionals on a weekly basis, this is probably the most common. Building a website is a big expense. It can cost upwards of $2,500-10,000 to have it professionally custom designed onto a CMS platform and typically consumes 80-100 hours of our own personal time to fill it with content. It's no wonder we have such high expectations when that doggone thing finally goes live! So, the question is, if we pour all these resources into it, why doesn't it generate more leads and inquiries after launch? read more
Recently I surveyed some of our Facebook fans to find out how wedding professionals really feel about social media. Not surprisingly, the same issue seemed to be repeated over and over: there's just not enough time for it!
It's no secret that social media can be a powerful asset in your business. In addition to helping your overall search engine strategy, it's an excellent way to stay in front of prospects until they're ready to buy. It's also wonderful for networking and getting your name out there. But if you don't have time to use it, it doesn't do you much good now, does it? read more
This week I had the immense privilege of meeting up with Katy Carrier, an attorney, writer and professional speaker specializing in helping wedding professionals and other creative entrepreneurs navigate the law as it pertains to their businesses. I swear her and I are living alternate realities of each others lives right now (you know what I mean Katy!). Just another reason why I'm dying to introduce her to you, above and beyond the fact that she has some cutting edge legal resources that make the entire process easy and affordable for the everyday bridal biz. If you don't already know Katy, you will want to by the end of this interview. Enjoy! read more
Every wedding business, no matter the type, should be using email marketing to stay in touch with prospects until they're ready to buy. And if you're a loyal follower of mine, chances are good you're already doing this. That's why I want to make sure you are up to speed with some recent Gmail updates that could be affecting the deliverability of your email messages.
What's New in Gmail
Google just added a new tabbing structure to their Gmail email interface that separates messages automatically into one of 3 piles: primary, social and promotions. read more
Heads Up: If you want to work with anyone and everyone, do not read this post. It will only irritate you, which really isn't my intention at all :)
I want to be clear: I am not an elitist. I was one of those girls back in high school that literally was friends with everyone...the athletes, the scholars, the thespians, the skaters and anything in between. To me, it was never about status or about being liked by everyone. It was about having a blast. If you were fun or interesting, I wanted to know you. read more