Many bridal businesses put a lot of time, energy and funds into getting their website listed on the first page of Google. But once they get there, they aren’t sure how to stand out from all the other listings and get visitors to click on their website first. I’d like to help you separate yourself from the crowd and get more eager couples clicking on your listing with a few proven techniques for copywriting your listing’s headline title. read more
I can tell you from first-hand experience that breaking into high five and six figure incomes in your business will require much more than lip service. We can talk about success all day, but until we put our money where our mouth is, it typically doesn't add up to much. For some of us, it means hiring talented staff so we have more time to market. For others, it means bringing on mentors to help us grow in areas where we're struggling. And sometimes it means ditching the DIY templates and going "pro" with our #1 sales tool, our website, by hiring professional designers, coders and a conversion expert to make it really work for us. read more
HELP! My husband and I have one OLDER website (www.dolphindreamweddings.com) that was home spun but still gets us calls and bookings and a newer website, LOVE Maui Weddings that looks great but is nowhere to be found in the rankings.
We've been doing weddings on Maui for over 9 years but still find that we don't get enough calls through our internet but more as personal referrals and some of the Maui resorts who recommend us! We would appreciate any advice you might be able to give us. - Vickie Kaiulani Jackson, Love Maui Weddings" read more
If you're anything like my wedding business clients, you may find social media to be a confusing space that's easy to get lost in. You know you're "supposed" to be using it to promote your business, but you might not feel confident about which platforms to choose and what to do on them...and Twitter is no exception. You might be wondering whether it's really worth the time and energy to begin with. read more
"HELP! My husband and I have one older website (www.dolphindreamweddings.com) that was home spun but still gets us calls and bookings and a newer website, Love Maui Weddings that looks great but is nowhere to be found in the rankings.
Any suggestions on how we can best spend our small budget for WEBSITE and SEO and get the most benefit? - Vickie Kaiulani Jackson, Love Maui Weddings" read more
At some point or another, most of us have dealt with an engaged couple who is on a budget when selling our wedding services or products. And nothing stings more than when they tell you they love your work, but just can't afford it. Well, recently a client told me that I have an uncanny insight into how brides think and what motivates them to buy, so I thought maybe I'd share some of my thoughts on this touchy topic with you too. (Feel free to chime in with your experience in the comments below as well.) read more
"HELP! My husband and I have one older website (www.dolphindreamweddings.com) that was home spun but still gets us calls and bookings and a newer website, Love Maui Weddings that looks great but is nowhere to be found in the rankings. We are paying someone to help us with SEO but not sure that they are really doing anything. - Vickie Kaiulani Jackson, Love Maui Weddings" read more
This may seem like a ridiculous statement for someone who specializes in seo to make, but I promise, I'm not losing my mind. See, every single week, I get contacted by wedding professionals who want me to help them "rank their site." They want it fast, easy and simple. Pay a one-time price, get ranked, be done forever. The problem? What they want doesn't exist...not anymore, anyway. There's no fast track, wham-bam-thank-you-mam magic seo pill anyone can give them to rank quickly and effortlessly. read more
Leads, leads, leads. What wedding professional or photographer doesn't want more leads? You know the Internet is a fabulous storehouse of eager couples looking for wedding products and services like yours, but how can you capture their attention with so much competition? Well, it's much simpler than you think. Have your past brides do the referring for you! read more
These days, it seems like everyone in the online marketing space is claiming to be an SEO expert. Of course, that doesn't mean they actually are. There's a lot of bad advice floating around out there and I'd hate for you to get caught up in all the false hype. While there are dozens, if not hundreds, of misleading SEO claims being tossed around, there are three in particular that seem to be popping up a lot. read more