Of all the frustrations I hear from wedding professionals on a weekly basis, this is probably the most common. Building a website is a big expense. It can cost upwards of $2,500-10,000 to have it professionally custom designed onto a CMS platform and typically consumes 80-100 hours of our own personal time to fill it with content. It's no wonder we have such high expectations when that doggone thing finally goes live! So, the question is, if we pour all these resources into it, why doesn't it generate more leads and inquiries after launch? Read More
Recently I surveyed some of our Facebook fans to find out how wedding professionals really feel about social media. Not surprisingly, the same issue seemed to be repeated over and over: there's just not enough time for it!
It's no secret that social media can be a powerful asset in your business. In addition to helping your overall search engine strategy, it's an excellent way to stay in front of prospects until they're ready to buy. It's also wonderful for networking and getting your name out there. But if you don't have time to use it, it doesn't do you much good now, does it? Read More
This week I had the immense privilege of meeting up with Katy Carrier, an attorney, writer and professional speaker specializing in helping wedding professionals and other creative entrepreneurs navigate the law as it pertains to their businesses. I swear her and I are living alternate realities of each others lives right now (you know what I mean Katy!). Just another reason why I'm dying to introduce her to you, above and beyond the fact that she has some cutting edge legal resources that make the entire process easy and affordable for the everyday bridal biz. If you don't already know Katy, you will want to by the end of this interview. Enjoy! Read More
Every wedding business, no matter the type, should be using email marketing to stay in touch with prospects until they're ready to buy. And if you're a loyal follower of mine, chances are good you're already doing this. That's why I want to make sure you are up to speed with some recent Gmail updates that could be affecting the deliverability of your email messages.
What's New in Gmail
Google just added a new tabbing structure to their Gmail email interface that separates messages automatically into one of 3 piles: primary, social and promotions. Read More
Heads Up: If you want to work with anyone and everyone, do not read this post. It will only irritate you, which really isn't my intention at all :)
I want to be clear: I am not an elitist. I was one of those girls back in high school that literally was friends with everyone...the athletes, the scholars, the thespians, the skaters and anything in between. To me, it was never about status or about being liked by everyone. It was about having a blast. If you were fun or interesting, I wanted to know you. Read More
Much like you, I don't have a whole lot of free time to read the few email newsletters I'm actually subscribed to. Most of the time, they wind up in the trash folder before they get opened. But recently I received an email newsletter from Rob Hatch at Human Business Works that actually got me to physically (and mentally) stop everything I was doing and think. What he said was simple: "follow your best advice". Read More
Q: "Hey Kathy, I have been reading your Facebook page for months and didn't know how or when to actually contact you lol. Anyways, I am a very talented makeup artist. I have been out of the wedding loop for a few years now because of my full time job but I am trying to get back into this market. My question for you is HOW do i actually start to market myself back into the industry!?? Please Help" - Sabrina, Dip Makeup
A: Sabrina, this question is such a common challenge with bridal businesses that I've decided to not only answer it myself, but bring a few friends along to help! Read More
Q: "What's the best way to sell your service to brides?" - Matt J., a mobile DJ
A: Hi Matt, thanks for that question! After hundreds of conversations with wedding pros like you, I know a lot of bridal-preneurs are struggling with the same thing. Selling doesn't necessarily come naturally to all of us and, the reality is, most of us didn't get into this artistic field to become sales people. Luckily, my approach gives you a pass on 80% of the selling, so you truly can spend more time doing what you're good at and less time trying to convince couples to work with you. This is the most effective way I know how to sell a service in a way that honors your audience and reduces your selling anxiety. Read More
We all want to book business and get more weddings but what happens when you book a bride who isn’t a good fit for you? It’s stressful, all consuming and can make us question why we do what do. The best way to avoid this situation is to know what to look for when meeting with a potential new client. Here are six signals to watch out for:
1. Does their location, budget and style fit YOU?
If you cringe when they mention the venue or wonder how you would ever work with a couple on such a low budget, they probably aren’t the right fit. For example, if you love planning luxury rustic ranch weddings but a potential couple wants to have a circus-inspired wedding downtown on a tight budget, refer them to another wedding professional who would love to work on that type of event. Read More
Last week, a young man reminded me why selling to millennials takes a slightly different mindset. He reached out to buy a bridal bracelet from me for his girlfriend as a birthday gift. The only problem is that he waited a little too long and wanted to make sure the piece would reach him in time.
Luckily, I was able to respond to his email within the hour and put his mind at ease about the timeline. As a result, he placed his order within 5 minutes of receiving my message and I got another $250 in my pocket that day.
It may sound like a typical sale, but a closer look will reveal quite a bit about who is really buying from you and what you can do to make sure you capture the sale before someone else does. Read More