A big thanks to Saundra Hadley, whose comment on my blog spurred this Techie Tuesday Tutorial. Saundra wanted to know if linking up her Twitter and Facebook profiles to her Pinterest profile would cause all her pins to be automatically posted to those other networks. The answer is no, this is something you would need to to manually. And that's why I created today's tutorial, to show you how you can post an image in Pinterest, Twitter and Facebook all at the same time. Read More
Recently, Alan Berg wrote a brilliant article for Wedding Wire on why couples ask about price first. I couldn't agree more with his answer, which was "because they don't know what else to ask." The good news for you is that you can address this issue right on your website, once you understand why this is happening.
(As a side note, this dialog doesn't really apply to low end products and programs, which will likely have pricing listed right on your website.) Read More
Facebook rewards activity and shows more of your posts to more of your fans when they are popular. That is, when your fans interact with them through likes, comments and shares. When Facebook Edgerank, the algorithm used to determine what shows up in your fans news feeds, detects that your fans aren't interacting consistently with your posts, it stops showing them. So here are a few things you can do to make sure your posts get the attention of your fans so it will continue to show them. Read More
Ever feel like selling your wedding services is a dirty job? Between all the convincing and explaining, sometimes it just feels pushy and slimy. And there's a reason for that. Andy Ebon put it perfectly last week when he outlined the difference between a giving a presentation versus asking questions. His stance, with which I fully agree, is that many wedding professionals are selling the hard way. Instead of taking the time to truly listen to what your prospects are telling you, you're spending all your energy trying to make your point and get your "pitch" out. Read More
It's not the first time in the last few years this question has been posed in the tech arena and it won't be the last. I don't expect my less geeky friends in the wedding industry to pay too much attention to all this chatter, so I'm bringing the conversation to you so that you can remain informed, without panicking, and ready, without jumping the gun. Read More
If you're one of the many wedding professionals that's feeling like there aren't any good opportunities to get your name out there, this one is for you. Guest writing is one of the most effective ways to create legitimacy for yourself as an expert while also reaching a much wider audience. And, if you know what you're doing, its awesome for SEO too! That's why I want to share a new opportunity that I stumbled upon for wedding experts that specialize in creative, D.I.Y. or budget-friendly wedding solutions. Read More
Frankly, I'm bored. With so much talk about getting "back links" all the time, you'd think the Internet world has run out of creative ideas for getting your bridal website to show up higher on search engines. Yes, its true that Google and Bing place a lot of value on how many people are actually linking to your website. It's an indicator of popularity and that means something. But you don't need to have a me-me mentality all the time to boost your rank. Here's why the Chili Peppers' lyrics get it right... Read More
My big, hairy goal in 2013 is to create more free time for myself, my family and my interests. It's one of the main motivations I had for finally releasing myself from "employee" status in order to pursue this crazy, unpredictable life of entrepreneurship. It's the golden egg of working for yourself as a self-employed wedding professional, so l'd like to share a few ways you can get closer to hatching that big egg in the new year. Read More
Yesterday I had a conversation with a new client that I've had dozens of times before. The story is always the same: Wedding professional has a website that doesn't produce any leads or inquiries. Wedding professional decides she needs a new website to fix the problem. Wedding professional hires a website developer to build the new site. Wedding professional is asked by me what she's doing differently this time with her new site to get more visitors, leads and inquiries.
Wedding professional is stumped. Read More
It's fancy, it's animated and it's cheap. But flash websites are not all they're cracked up to be and, if your'e still living with one, you could be shooting yourself in the foot and creating unnecessary barriers to getting more exposure and inquiries for your bridal business. Read More