No Time for Social Media? Here Are 5 Ways to Beat the Clock

No time for social mediaRecently I surveyed some of our Facebook fans to find out how wedding professionals really feel about social media. Not surprisingly, the same issue seemed to be repeated over and over: there's just not enough time for it!

It's no secret that social media can be a powerful asset in your business. In addition to helping your overall search engine strategy, it's an excellent way to stay in front of prospects until they're ready to buy. It's also wonderful for networking and getting your name out there. But if you don't have time to use it, it doesn't do you much good now, does it? Read More

Meet Katy Carrier of Law for Creatives - Attorney, Crafter, Vintage Troller

This week I had the immense privilege of meeting up with Katy Carrier, an attorney, writer and professional speaker specializing in helping wedding professionals and other creative entrepreneurs navigate the law as it pertains to their businesses. I swear her and I are living alternate realities of each others lives right now (you know what I mean Katy!). Just another reason why I'm dying to introduce her to you, above and beyond the fact that she has some cutting edge legal resources that make the entire process easy and affordable for the everyday bridal biz. If you don't already know Katy, you will want to by the end of this interview. Enjoy! Read More

Heads Up: Gmail May Be Hiding Your Emails from Brides

gmail changes 2013Every wedding business, no matter the type, should be using email marketing to stay in touch with prospects until they're ready to buy. And if you're a loyal follower of mine, chances are good you're already doing this. That's why I want to make sure you are up to speed with some recent Gmail updates that could be affecting the deliverability of your email messages.

What's New in Gmail

Google just added a new tabbing structure to their Gmail email interface that separates messages automatically into one of 3 piles: primary, social and promotions. Read More

Why I Cherry-Pick My Clients and You Should Too

cherry-pick wedding clientsHeads Up: If you want to work with anyone and everyone, do not read this post. It will only irritate you, which really isn't my intention at all :)

I want to be clear: I am not an elitist. I was one of those girls back in high school that literally was friends with everyone...the athletes, the scholars, the thespians, the skaters and anything in between. To me, it was never about status or about being liked by everyone. It was about having a blast. If you were fun or interesting, I wanted to know you. Read More

Feeling Stuck in Your Wedding Biz? The Answer May Be Right in Front of You

wedding biz adviceMuch like you, I don't have a whole lot of free time to read the few email newsletters I'm actually subscribed to. Most of the time, they wind up in the trash folder before they get opened. But recently I received an email newsletter from Rob Hatch at Human Business Works that actually got me to physically (and mentally) stop everything I was doing and think. What he said was simple: "follow your best advice"Read More

How to Market Yourself Back into the Wedding Industry When You've Been Out for A While

makeup artist marketingQ: "Hey Kathy, I have been reading your Facebook page for months and didn't know how or when to actually contact you lol. Anyways, I am a very talented makeup artist. I have been out of the wedding loop for a few years now because of my full time job but I am trying to get back into this market. My question for you is HOW do i actually start to market myself back into the industry!?? Please Help" - Sabrina, Dip Makeup

A: Sabrina, this question is such a common challenge with bridal businesses that I've decided to not only answer it myself, but bring a few friends along to help! Read More

The Best Way to Sell Your Service to Brides

sell service to bridesQ: "What's the best way to sell your service to brides?" - Matt J., a mobile DJ

A: Hi Matt, thanks for that question! After hundreds of conversations with wedding pros like you, I know a lot of bridal-preneurs are struggling with the same thing. Selling doesn't necessarily come naturally to all of us and, the reality is, most of us didn't get into this artistic field to become sales people. Luckily, my approach gives you a pass on 80% of the selling, so you truly can spend more time doing what you're good at and less time trying to convince couples to work with you. This is the most effective way I know how to sell a service in a way that honors your audience and reduces your selling anxiety. Read More

Five Signs That a Bride Is Not a Good Fit For You

Debbie Orwat, The Planner's LoungeWe all want to book business and get more weddings but what happens when you book a bride who isn’t a good fit for you? It’s stressful, all consuming and can make us question why we do what do. The best way to avoid this situation is to know what to look for when meeting with a potential new client. Here are six signals to watch out for:

1. Does their location, budget and style fit YOU?

If you cringe when they mention the venue or wonder how you would ever work with a couple on such a low budget, they probably aren’t the right fit. For example, if you love planning luxury rustic ranch weddings but a potential couple wants to have a circus-inspired wedding downtown on a tight budget, refer them to another wedding professional who would love to work on that type of event. Read More

What You Need to Know About Selling to Millennials Online

Last week, a young man reminded me why selling to millennials takes a slightly different mindset. He reached out to buy a bridal bracelet from me for his girlfriend as a birthday gift. The only problem is that he waited a little too long and wanted to make sure the piece would reach him in time.

Luckily, I was able to respond to his email within the hour and put his mind at ease about the timeline. As a result, he placed his order within 5 minutes of receiving my message and I got another $250 in my pocket that day.

It may sound like a typical sale, but a closer look will reveal quite a bit about who is really buying from you and what you can do to make sure you capture the sale before someone else does. Read More

Getting Brides Excited About Your Wedding Blog Posts

It's no fun slaving away at a wedding blog that doesn't get any comments or shares. Who wants to talk to a brick wall? But wedding blogging can be super fun when it feels like a community effort and people truly care about what you post. That's why I want to inspire you to think differently about your blog and begin using it as a way to really connect with your audience, just like you do on social media.

Concepts Don't Matter Unless They're Meaningful

If you really want brides and grooms chatting it up with you on your blog, then you need to keep in mind who they are and what they want to talk about. Writing or recording blog posts isn't about filling up your blog with everyday tips so you can check that item off your weekly marketing list. It's about genuinely bringing value to the couples you uniquely serve. Read More