At least half of my clients want to know which is best, the "double opt-in" or "single opt-in" approach to getting subscribers on their website. This post aims to answer that.

If you've ever added a "sign up" form of any kind on your website, you know exactly what I mean by "double opt-in". However, if you're new to email marketing, you might need a quick crash course on what the heck a "double opt-in" is and why it's controversial. Read More

My big, hairy goal in 2013 is to create more free time for myself, my family and my interests. It's one of the main motivations I had for finally releasing myself from "employee" status in order to pursue this crazy, unpredictable life of entrepreneurship. It's the golden egg of working for yourself as a self-employed wedding professional, so l'd like to share a few ways you can get closer to hatching that big egg in the new year. Read More

Guest post courtesy of Christine Shivecharan

Facebook’s been a busy little bee rolling out new features for the new “Timeline” layout and, if you’re short on time like most of the wedding business owners we work with, you’re going to love the changes.



1. Schedule Your Posts in Advance

Been begrudgingly using a program like Hootsuite or Buffer to schedule Facebook status updates in advance so you can stay on top of your marketing without living on Facebook? If so, you’ve probably been annoyed by the pesky software icons below your post that act like a billboard announcing to your fans the fact that you’re not actually posting on Facebook live. Or the lost-in-translation glitches that result in missing images in your posts. Not fun. Read More