Template Title
 

Wedding PR: Real Wedding Submission Tips and Trick

wedding pr: real wedding submissionsIf you’re like most wedding pros I know, you’re knee deep into wedding season. Your days are filled with linen swatches, timelines and (if you’re lucky) the occasional wine tasting. With this comes the opportunity to begin submitting your real weddings for the 2014 season.

Wedding PR strategies are quickly becoming an essential component to a strong wedding marketing campaign. Today’s bride is a discerning one, so an impressive press portfolio will assist with increasing brand awareness for your company, as well as giving you a competitive advantage.  read more


How to Market to Multicultural Brides

How to market to multicultural bridesGuest post by Preeti Moberg. Today’s bridal market is nothing as it was twenty years ago. We know gone are the days of candied jordan almonds in pastel colors, plastic flowers decorating cakes, and staged photos of the couple.  read more


10 Easy (& Free) Ways to Get 30,000 Wedding Fans on Facebook

get more facebook wedding fansGuest post by Christine Dyer of Bridal Tweet. Dear Wedding Professional: Happy 5th Birthday to BridalTweet! I launched BridalTweet.com without any fans on April 10, 2009. (Scroll down to fast forward and read my tips on how to get 30,000 fans on Facebook). At that time, all I had was a BIG idea - to create a more open wedding community where vendors could have complete editorial freedom to write about their businesses and post photos for free. That would lead to a place that brides could turn to for free advice, planning ideas, giveaways, local events and more. read more


Pinning For Your Bridal Business

pinterest marketing for wedding businessesA note from Kathy: Should you use Pinterest to grow your bridal business? And, if so, how do you get started and what can you do to succeed? This guest post by Stephanie Bosco Luca covers all the basics so you can determine whether Pinterest is right for your wedding business and how to make the most of it.  read more


How Can I Get More Brides to Sign Up To My Email Newsletter?

get brides to sign up to email newsletter listIf you've followed the advice of most marketing experts and added email marketing to your wedding business plan, you may have run into a little snag along the way...getting brides and grooms to sign up! I hear this frustration from our community all the time and, recently, from one of our blog readers. So, in this post, I'd like to share some practical adjustments you can make to start boosting that email list of yours based on what worked for my bridal business in the past and what continues to get results for us today as well. read more


The Time Sucking Email That's Stealing Your Profits as a Wedding or Event Planner

wedding planner profitsYou finally hit "send" on an email that took you 55 minutes to research, draft and edit. It's 11:00am and already you feel like your day is slipping through your fingers. You had every intention of catching up on your blog and planning your marketing before lunchtime today, but instead you've wasted the best part of your morning servicing a non-paying client. A bride who hasn't even booked you yet. read more



How to Work With Better Event Clients and Brides

find better brides and couplesIt's a common conundrum when we first start our event or bridal business. In the beginning when you're getting things off the ground, it's hard to be picky because you need the experience, portfolio and income. So many of us wind up accepting work from clients that may not be the best match for us...or the most fun to work with. I know, I've done it too! read more


Have Your Best Wedding Booking Month Ever

Engagement season is upon us and inquiries will be flying in the first quarter of the new year. As you turn the corner and prepare for the flood of opportunities, I thought I'd give you a little boost by sharing with you what you can do right now to start positioning yourself to break every sales record you've ever had. read more


Can Twitter Really Bring You Bridal Leads?

twitter bridal leadsIf you're anything like my wedding business clients, you may find social media to be a confusing space that's easy to get lost in. You know you're "supposed" to be using it to promote your business, but you might not feel confident about which platforms to choose and what to do on them...and Twitter is no exception. You might be wondering whether it's really worth the time and energy to begin with. read more