Can Twitter Really Bring You Bridal Leads?

twitter bridal leadsIf you're anything like my wedding business clients, you may find social media to be a confusing space that's easy to get lost in. You know you're "supposed" to be using it to promote your business, but you might not feel confident about which platforms to choose and what to do on them...and Twitter is no exception. You might be wondering whether it's really worth the time and energy to begin with. Read More

How Can We Best Spend Our Small Wedding Business Budget on Website Traffic and SEO?

small wedding business budget"HELP! My husband and I have one older website (www.dolphindreamweddings.com) that was home spun but still gets us calls and bookings and a newer website, Love Maui Weddings that looks great but is nowhere to be found in the rankings.

Any suggestions on how we can best spend our small budget for WEBSITE and SEO and get the most benefit? - Vickie Kaiulani Jackson, Love Maui Weddings" Read More

How Do I Know If Brides Will Find And Like My Wedding Blog?

How do I know if brides will find and like my wedding blog?Recently a talented wellness blogger asked me to take a look at their wedding category and provide some feedback about whether I thought brides would "find us and utilize the info." It's a great question! Who wants to slave away at building a bridal blog if it's not going to attract any readers or customers? So here's the advice I'd offer if you want to find out if what you're doing is working or not. Read More

How Facebook's News Feed Changes Affect Small Wedding Businesses

Facebook newsfeed changes affect wedding businessesWell, Facebook is at it again. Over the last month, it announced two major updates to its Edgerank algorithm: higher quality content gets more exposure and stories with lots of interaction get bumped back up to the top of the feed. What this means in plain English is that Facebook is following Google's lead...what else is new? As Google shifts its own search results to give users more of the content they love and less of the spammy stuff, Facebook is doing the same. So let's explore what this means for the small wedding business. Read More

How to Market Yourself Back into the Wedding Industry When You've Been Out for A While

makeup artist marketingQ: "Hey Kathy, I have been reading your Facebook page for months and didn't know how or when to actually contact you lol. Anyways, I am a very talented makeup artist. I have been out of the wedding loop for a few years now because of my full time job but I am trying to get back into this market. My question for you is HOW do i actually start to market myself back into the industry!?? Please Help" - Sabrina, Dip Makeup

A: Sabrina, this question is such a common challenge with bridal businesses that I've decided to not only answer it myself, but bring a few friends along to help! Read More

How to Grow Your Traffic While You're Busy With Summer Weddings

grow your wedding trafficSummer is nearly here and you know what that means. Soon you'll have blinders on, barely able to make time for anything outside of wedding work...(that is, working IN your business rather than ON it). With peak wedding season in full gear already, it's not likely to lighten up for quite some time...leaving you with little to no time for marketing.  Read More

Pinterest or Instagram: Which One Is Best For My Wedding Business?

It seems like every time we turn around there is a new social network everyone's raving about. Back in 2011, I was already teaching a course about Pinterest before most wedding professionals had even heard of it. But is it really realistic to keep up with every new marketing fad? I mean, let's face it. We only have so many hours in a day and not every tactic is probably the best fit for us. With that in mind, I've been getting a lot of questions from clients about the pros and cons of Pinterest vs. Instagram and how to determine which one is best for marketing your wedding business. Read More

What Brides Really Think Of Bridal Shows and The Knot

what brides think of bridal showsIt's no secret that the wedding industry has changed drastically in the last 10 years. Today's Internet savvy millennial bride is bombarded with tools, resources and information about planning her wedding. She's overwhelmed and doesn't have the time or patience to tolerate anything that can't add value to her planning experience. What she wants are quick and easy ways to sift through the endless information so she can find the hidden gems worth consideration and evaluate which are best for her. This applies both to her search for the right vendors as well as locating solid planning advice and inspiration. Read More

Did You Know That A Few Brides Can Keep Your Entire List From Seeing Your Emails?

avoid email marketing spamWhen it comes to email marketing, the power is in the hands of the few. Did you know that if a few brides click that dreaded "spam" button on one of your email newsletters that it can affect whether other brides on your list, using the same email provider, actually receive your messages? Read More

What To Do When Your Competitors Are Booking More Weddings Than You

competitors booking more weddingsTo be fair, this post should actually be titled "what not to do". The sad truth is that competition can bring out the irrational side in all of us and inspire us to do some pretty desperate things. But desperation is a big red flag to engaged couples, making them want to run like wild in the opposite direction. No one wants to work with someone needy, pushy or insincere...and desperation can bring all three of these qualities out in even the most sane, balanced person. Read More