It seems like every time we turn around there is a new social network everyone's raving about. Back in 2011, I was already teaching a course about Pinterest before most wedding professionals had even heard of it. But is it really realistic to keep up with every new marketing fad? I mean, let's face it. We only have so many hours in a day and not every tactic is probably the best fit for us. With that in mind, I've been getting a lot of questions from clients about the pros and cons of Pinterest vs. Instagram and how to determine which one is best for marketing your wedding business. Read More
It's no secret that the wedding industry has changed drastically in the last 10 years. Today's Internet savvy millennial bride is bombarded with tools, resources and information about planning her wedding. She's overwhelmed and doesn't have the time or patience to tolerate anything that can't add value to her planning experience. What she wants are quick and easy ways to sift through the endless information so she can find the hidden gems worth consideration and evaluate which are best for her. This applies both to her search for the right vendors as well as locating solid planning advice and inspiration. Read More
When it comes to email marketing, the power is in the hands of the few. Did you know that if a few brides click that dreaded "spam" button on one of your email newsletters that it can affect whether other brides on your list, using the same email provider, actually receive your messages? Read More
To be fair, this post should actually be titled "what not to do". The sad truth is that competition can bring out the irrational side in all of us and inspire us to do some pretty desperate things. But desperation is a big red flag to engaged couples, making them want to run like wild in the opposite direction. No one wants to work with someone needy, pushy or insincere...and desperation can bring all three of these qualities out in even the most sane, balanced person. Read More
Today's post was written in advance; about a month in advance. The reason for this is because I was employing one of my favorite strategies for always keeping up with my blogging calendar. Then it occurred to me: maybe you'd like to know how I do that!
So, in today's article, I'd like to share with you two (2) of my most treasured tips for consistently posting multiple times each week on my blog without falling behind. Read More
A big thanks to Saundra Hadley, whose comment on my blog spurred this Techie Tuesday Tutorial. Saundra wanted to know if linking up her Twitter and Facebook profiles to her Pinterest profile would cause all her pins to be automatically posted to those other networks. The answer is no, this is something you would need to to manually. And that's why I created today's tutorial, to show you how you can post an image in Pinterest, Twitter and Facebook all at the same time. Read More
Facebook rewards activity and shows more of your posts to more of your fans when they are popular. That is, when your fans interact with them through likes, comments and shares. When Facebook Edgerank, the algorithm used to determine what shows up in your fans news feeds, detects that your fans aren't interacting consistently with your posts, it stops showing them. So here are a few things you can do to make sure your posts get the attention of your fans so it will continue to show them. Read More
If you're one of the many wedding professionals that's feeling like there aren't any good opportunities to get your name out there, this one is for you. Guest writing is one of the most effective ways to create legitimacy for yourself as an expert while also reaching a much wider audience. And, if you know what you're doing, its awesome for SEO too! That's why I want to share a new opportunity that I stumbled upon for wedding experts that specialize in creative, D.I.Y. or budget-friendly wedding solutions. Read More
"People don't buy for logical reasons. They buy for emotional reasons." - Zig Ziglar
Want to appeal to your bride and groom's emotions? Tell them a story.
Storytelling might be the oldest form of persuasion in the book. Read More
Don't ya just love when a blast from the past turns up out of nowhere to school you one more time? (We're talking ads, not exes.)
Yeah, that's what happened to me a few weeks ago when I found myself sitting down for some morning grub with the fam at Cracker Barrel. Staring me in the face was this little number: Read More