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Pinning For Your Bridal Business

pinterest marketing for wedding businessesA note from Kathy: Should you use Pinterest to grow your bridal business? And, if so, how do you get started and what can you do to succeed? This guest post by Stephanie Bosco Luca covers all the basics so you can determine whether Pinterest is right for your wedding business and how to make the most of it.  read more


How Can I Get More Brides to Sign Up To My Email Newsletter?

get brides to sign up to email newsletter listIf you've followed the advice of most marketing experts and added email marketing to your wedding business plan, you may have run into a little snag along the way...getting brides and grooms to sign up! I hear this frustration from our community all the time and, recently, from one of our blog readers. So, in this post, I'd like to share some practical adjustments you can make to start boosting that email list of yours based on what worked for my bridal business in the past and what continues to get results for us today as well. read more


The Time Sucking Email That's Stealing Your Profits as a Wedding or Event Planner

wedding planner profitsYou finally hit "send" on an email that took you 55 minutes to research, draft and edit. It's 11:00am and already you feel like your day is slipping through your fingers. You had every intention of catching up on your blog and planning your marketing before lunchtime today, but instead you've wasted the best part of your morning servicing a non-paying client. A bride who hasn't even booked you yet. read more



How to Work With Better Event Clients and Brides

find better brides and couplesIt's a common conundrum when we first start our event or bridal business. In the beginning when you're getting things off the ground, it's hard to be picky because you need the experience, portfolio and income. So many of us wind up accepting work from clients that may not be the best match for us...or the most fun to work with. I know, I've done it too! read more


Have Your Best Wedding Booking Month Ever

Engagement season is upon us and inquiries will be flying in the first quarter of the new year. As you turn the corner and prepare for the flood of opportunities, I thought I'd give you a little boost by sharing with you what you can do right now to start positioning yourself to break every sales record you've ever had. read more


Can Twitter Really Bring You Bridal Leads?

twitter bridal leadsIf you're anything like my wedding business clients, you may find social media to be a confusing space that's easy to get lost in. You know you're "supposed" to be using it to promote your business, but you might not feel confident about which platforms to choose and what to do on them...and Twitter is no exception. You might be wondering whether it's really worth the time and energy to begin with. read more


How Can We Best Spend Our Small Wedding Business Budget on Website Traffic and SEO?

small wedding business budget"HELP! My husband and I have one older website (www.dolphindreamweddings.com) that was home spun but still gets us calls and bookings and a newer website, Love Maui Weddings that looks great but is nowhere to be found in the rankings.

Any suggestions on how we can best spend our small budget for WEBSITE and SEO and get the most benefit? - Vickie Kaiulani Jackson, Love Maui Weddings" read more


How Do I Know If Brides Will Find And Like My Wedding Blog?

How do I know if brides will find and like my wedding blog?Recently a talented wellness blogger asked me to take a look at their wedding category and provide some feedback about whether I thought brides would "find us and utilize the info." It's a great question! Who wants to slave away at building a bridal blog if it's not going to attract any readers or customers? So here's the advice I'd offer if you want to find out if what you're doing is working or not. read more


How Facebook's News Feed Changes Affect Small Wedding Businesses

Facebook newsfeed changes affect wedding businessesWell, Facebook is at it again. Over the last month, it announced two major updates to its Edgerank algorithm: higher quality content gets more exposure and stories with lots of interaction get bumped back up to the top of the feed. What this means in plain English is that Facebook is following Google's lead...what else is new? As Google shifts its own search results to give users more of the content they love and less of the spammy stuff, Facebook is doing the same. So let's explore what this means for the small wedding business. read more