Summer is nearly here and you know what that means. Soon you'll have blinders on, barely able to make time for anything outside of wedding work...(that is, working IN your business rather than ON it). With peak wedding season in full gear already, it's not likely to lighten up for quite some time...leaving you with little to no time for marketing. Read More
I feel like I've been talking about why not to have a flash website for years, but I still continue to get calls from new clients that confess they've only just learned that flash is harming them, not helping them. So in the interest of not assuming we know something we don't, I'm reviving the flash chat and reiterating why it's not the best choice for your bridal business website so you can make smarter choices moving forward. Read More
If you're one of the many wedding professionals that's feeling like there aren't any good opportunities to get your name out there, this one is for you. Guest writing is one of the most effective ways to create legitimacy for yourself as an expert while also reaching a much wider audience. And, if you know what you're doing, its awesome for SEO too! That's why I want to share a new opportunity that I stumbled upon for wedding experts that specialize in creative, D.I.Y. or budget-friendly wedding solutions. Read More
Don't ya just love when a blast from the past turns up out of nowhere to school you one more time? (We're talking ads, not exes.)
Yeah, that's what happened to me a few weeks ago when I found myself sitting down for some morning grub with the fam at Cracker Barrel. Staring me in the face was this little number: Read More
This week, I unveiled the hottest trend right now in bridal marketing: visual media. For wedding professionals, there are 5 types of visual media that take the cake and really get brides to stop and pay attention. Since photos were the original catalyst to kick off this growing craze, it's only fitting I make it our flagship topic.
These days, images are often more compelling than words. Smart bridal-preneurs, let their best work do the selling for them and get out of the way. Get more out of your outreach by getting your portfolio featured in all the right places and let your talents do the talking. Read More
It's been just 2 short weeks since we launched the new website for a wedding planner client of ours and she's already showing up on page 2 of Google's search results for 4 of her top keywords. Although we're still working with the client on some final details for her site, we decided not to wait to get her ranking in search engines. Why delay the opportunity to attract more bridal traffic when you can start enjoying it today, right? Read More
Many clients ask me about starting a blog or what exactly to do with their current blog to get the most out of it. The reality is, many wedding professionals understand how blogging word, but they still don't know how it can work for them.
Although your wedding business website is one of the most critical tools in your marketing toolbox, simply having one isn’t going to guarantee bridal traffic. When you launch your website, visitors won’t magically appear. You have to market your website and put it in front of your “hungry crowd.”
Of course, there are literally hundreds of ways to promote your business and drive traffic back to your wedding website.
So, as you are considering which ones are best for your bridal business, keep in mind these 5 principles for getting (and keeping) a consistent stream of targeted bridal traffic to your website: Read More
Most wedding professionals have Facebook Fan Pages and may be fairly comfortable using them, but many of aren't yet harnessing the power of blogging or Twitter. So you might be asking yourself "which should I start using first, Twitter or a blog?" What are the benefits of each? Which one will be easiest for you to learn? Which one will bring me the most new followers the fastest? Read More