To be fair, this post should actually be titled "what not to do". The sad truth is that competition can bring out the irrational side in all of us and inspire us to do some pretty desperate things. But desperation is a big red flag to engaged couples, making them want to run like wild in the opposite direction. No one wants to work with someone needy, pushy or insincere...and desperation can bring all three of these qualities out in even the most sane, balanced person. Read More

Today's post was written in advance; about a month in advance. The reason for this is because I was employing one of my favorite strategies for always keeping up with my blogging calendar. Then it occurred to me: maybe you'd like to know how I do that!

So, in today's article, I'd like to share with you two (2) of my most treasured tips for consistently posting multiple times each week on my blog without falling behind.  Read More

Ever feel like selling your wedding services is a dirty job? Between all the convincing and explaining, sometimes it just feels pushy and slimy. And there's a reason for that. Andy Ebon put it perfectly last week when he outlined the difference between a giving a presentation versus asking questions. His stance, with which I fully agree, is that many wedding professionals are selling the hard way. Instead of taking the time to truly listen to what your prospects are telling you, you're spending all your energy trying to make your point and get your "pitch" out.  Read More

One of the most common frustrations I hear from new clients is that they're tired of getting website inquiries and emails from price shopping couples who just want to know "how much does it cost?" so that they can compare their products and services head-to-head with all the other wedding providers they're evaluating.

While you may be confident that the value of what you have to offer is leaps and bounds above the competition, couples won't stop focusing on the cost until you learn to communicate this value upon first impression. That is, you need to utilize your website (your first impression) to convey the real value that your products or services have to offer so new prospects will stop obsessing over the cost. (If we want something bad enough, we're willing to pay a premium for it.) Read More

We're in the middle of our Bridal Blogging Secrets workshop and with so many incredible blogging tips on my mind, I thought I'd slip a few to my loyal readers, even if you weren't able to join us for the full training series ;) Read More

There seems to be a lot of confusion out there about what to put on your website...and what not to...which leads many wedding pros to put the bride's attention on all the wrong things and they wind up selling themselves short. So let's get clear on what kind of information you should give away and what should stay close to the vest.

The most costly approach you could possibly take here is the one you're probably using. Give away tons and tons and tons of details on your programs and packages and be stingy with your expertise.

The problem with this? Well, it's two-fold.  Read More

{Guest Post by Michelle Salatar of Sumer} We all know it’s faster and easier to get across the country in a jet than a bus, and faster in a bus than on a bicycle. In marketing copy, verbs (action words) are the modes of transportation that transfer your ideas into your clients’ and potential clients’ minds. Depending on which ones you use, that process can be painstaking and inefficient or exciting and fun.

Here are some tips on composing turbo-charged prose that will leave your readers dazzled and itching to buy. Read More

This is a guest post by our friend Michelle Salatar of Sūmèr, LLC
 
Prior to making any changes to your web copy, it’s important to read each and every one of your website pages to get an idea of what you have to work with.
After you read through your pages, it’s time to make some changes: Read More

Creating an emotional stimulation within prospective and current customers is an art. What you say is equally important as how you say it.

When you read, you pick up the mood and tone of the author through his or her use of words, punctuation, and even layout. Mood and tone influence the way your readers feel about your company and services, and you can easily influence them to take action with the correct tone and mood. Read More