It seems like every time we turn around there is a new social network everyone's raving about. Back in 2011, I was already teaching a course about Pinterest before most wedding professionals had even heard of it. But is it really realistic to keep up with every new marketing fad? I mean, let's face it. We only have so many hours in a day and not every tactic is probably the best fit for us. With that in mind, I've been getting a lot of questions from clients about the pros and cons of Pinterest vs. Instagram and how to determine which one is best for marketing your wedding business. Read More
A big thanks to Saundra Hadley, whose comment on my blog spurred this Techie Tuesday Tutorial. Saundra wanted to know if linking up her Twitter and Facebook profiles to her Pinterest profile would cause all her pins to be automatically posted to those other networks. The answer is no, this is something you would need to to manually. And that's why I created today's tutorial, to show you how you can post an image in Pinterest, Twitter and Facebook all at the same time. Read More
In case you missed it, Pinterest launched a new Website Verification tool in it's profile settings a few days ago and many creatives are wondering what the heck this means for them as Pinterest addicts. Well, here's the scoop: it's about so much more than high tech linkage and if you overlook the value of this, you may regret it later.
Need help? Click here to watch my video tutorial on how to verify your site on Pinterest. Oh, and, Happy Halloween :) Read More
A few days ago, Pinterest released the "Website Verification" button in the profile Settings area. It's a nifty little tool that allows you to stake your claim on your own domain and demonstrate that you are indeed the real Slim Shady...of your website, that is. There are 3 mui important reasons why you don't want to shrug this one off and I'll tell you all 3 tomorrow...I know, I'm such a tease! (Hint: SEO is one of them. Would you expect anything else from me?!) Read More
Ready to get creative with your Pinterest pins? Then I have the perfect little widget for you! I recently discovered a fun tool that's super simple to learn and gives your pins that extra bit of style they need to stand out. If you're not a Photoshop wizard, you'll appreciate how easy this handy resource actually is. Read More
Inspiration boards are one of the most most effective forms of visual media right now for wedding professionals because it puts their work, style and inspiration in front of design-crazed brides. But how do you know if all the time and energy you're spending on Pinterest is worthwhile or a waste?
You track it, that's how! Don't worry, there are no spreadsheets or expensive programs you need to get started. In fact, I have two free resources you can start using right away that are easy to learn and give you the exact metrics you need to find out whether all that work is paying off. Read More
It's another edition of Techie Tuesday and, as this week's blog theme is all about getting more out of Pinterest, I thought I'd show you how to extend your Pinterest reach to your Facebook Fan Page, where tons of your best followers are hanging out. In this video, I'll show you the exact steps you need to take to add a new Pinterest Feature Tab to your fan page timeline. Be sure to watch the full tutorial because I give you a few tips of some settings to watch out for. Read More
This week we expand our discussion on how to leverage Online Visual Marketing successfully in your bridal business by taking a fresh look at creating inspiration boards on Pinterest. You might think the point of Pinterest is to garner attention for your brand inside this busy social network. And, of course, it is. But the value of Pinterest to me is far greater than that. I'm also highly interested in the traffic I can build outside of Pinterest...namely, from search engines. And in my consistent pursuit of Pinterest SEO strategies, I've discovered a few that you might not know about. Read More
This week we continue the Visual Marketing discussion with a focus on inspiration boards and Pinterest. Yesterday I shared the story of how I got prodded into a copyright nightmare that turned out to be nothing at all, but resulted in my permanent awareness of the scarier side of image copyright and the eventual deletion of many of my Pinterest pin boards. Today, I want to introduce you to the person that helped me figure out what my rights on Pinterest are (and are not) so you can protect yourself too. Read More
So, I'm no attorney and I can't give legal advice...let's just get that out of the way right now. But I am on a mission to help you grow your bridal business online and one of the simplest ways for me to do that is by sharing my own experience...the good, the bad and the ugly. Read More