Selling to Brides: Convert Visitors Into Clients
It's Monday. You wake up, work out, grab your cup of Joe and slip into the office by 9am. You pop open your laptop and...
Your calendar is filled with 5 new consultations that were magically scheduled over the weekend when you were way too busy wowing existing clients to even think about marketing.
This is what selling to brides & couples online can look like.
Your Website IS Your #1 Sales Rep
Think you could never afford a dedicated sales person on your team?
Think again, 'cause you already have one!
Your website is hands-down your #1 sales tool. And, if you play your cards right, it can be working like mad to bring you consultations and bookings around the clock.
But think about this:
Even if you had a brick-and-mortar, your daily website traffic will almost always exceed the number of physical walk-ins you get through the door. Just take a quick peak at your analytics and you'll find I'm right.
No other sales tool in your arsenal is getting in front of more prospects then your website.
Which means, you better arm your website with your absolute best sales strategies because it's where couples are going to get pre-sold on everything you have to offer.
Selling is About More than Good Looks
It's always advantageous to be presentable. Whether it's the outfit you wear to a client meeting, the business cards you carry in your wallet or the website you built to represent your brand online.
But if your website was built for looks, not sales, it will become an expensive brochure no one responds to.
I've been there.
I know first-hand how devastating it is to pour all your resources into a website that doesn't do its job (which is to sell, by the way). When I launched my very first bridal website, I was 100% focused on design. I didn't think once about how it would actually bring me leads until I didn't have any!
It took me months to start turning things around and years to really master the art of turning curious visitors into paying customers. I'd hate for you to have to struggle through that same process when I've already been the guinea pig for us both.
That's why I don't keep my methods a secret.
My top clients skip the learning curve and avoid the grueling years of trial by error with direct access to me and my proven conversion strategies. Here are a few examples of the results my clients get:
- Elisabeth - Owner, Event Venue
"Kathy, thanks to your SEO work, copywriting and website conversion plan, we are so incredibly slammed with inquiries and bookings, that we can't even keep up. Our wedding inquiries are up 254% over last year and Quinceanera bookings have quadrupled. We went from having a very challenging year this year, when we realized our SEO wasn't set up correctly, to be on pace to have one of our best year's ever next year because of your expertise."
- Sarah Bett, Wedding Planner
It's only been 1 week and I've already booked a client! You're right, I was giving away too many details on my website and putting their focus on all the wrong things. No wonder everyone was asking about prices. After overhauling my service webpages, tweaking my email response and changing my tune in the consultation, the bride was pretty much sold before I even made an offer. Can't wait to do it again!
- Simone Vega, Event Planner
So I booked the client last night after our first session together using the method you taught me. They put down a deposit to hold the date and will be getting back to me with which package they want. That was the first time I booked a package and took a deposit on the spot! We've only had one consult together and already I'll be getting nearly all of my investment back. U rock Kathy!!
- Amanda Greville, Invitation Designer
After just the first 2 meetings with Kathy, I used her sales method to book 4 out of 6 consultations and half of them closed on the spot. What was even more exciting is that 3 of these clients spent 70% more than my previous average sale amount! Before price was often a concern, but now I'm able to show why I'm worth it! The conversation was so easy and I could just be myself. My confidence is so much higher than it used to be.
- Christine Terezakis, Wedding Planner
I've taken plenty of other classes and programs through other marketers in the wedding industry, but your approach is nothing like theirs... Others give you what you need to do, but not the how. You give the how... I just finished all the changes to my website you recommended and already in 3 short week my inquiries have spiked because of it…and it's the slow season right now! It's worth the investment and I've already gotten my money back.
- Martina Selvagi, Destination Wedding Planner
I booked not one but 3 perfect clients since our last talk! My website is not even finished yet and I already get to work with my ideal clients, I am able to charge what I am worth and enjoy my business more than I could ever imagine is possible. Working with you was the best business decision I ever made.
- Sonya Scott, Wedding Planner
Since launching my new website, my traffic had increased, and I’m well on my way to page one ranking for the highly competitive number one wedding search term for my area. My inquiries seem to be more serious, because I’ve actually booked or at least made appointments with every inquiry. I went out on a very big limb and invested in the coaching and complete website design. I did it at a time when my business was struggling, not when I had money sitting around waiting to be spent. Big change requires big decisions, and I now have a big awesome website which is unique as I am.
- Mitch Taylor, Wedding DJ & More
Kathy DalPra to me is a wise investment for anyone looking to streamline their web presence and really get to the core of what they want to convey to their audience in the internet medium. Kathy had a direct impact in my bottom line growth of well over 20% increase in business last year and a 10% increase in the previous year.
- Brenna Taylor, Wedding Planner
As a result of working with Kathy and her team, I feel I now have a website that accurately reflects my business and what I have to offer brides and grooms. I highly recommend that any wedding professional looking for business coaching and website development strongly consider Kathy DalPra. I believe it is a decision that will help propel your business to the next level!
Whether you already have a gorgeous website or are building a new one, you'll be wasting your precious money and time if you don't have a powerful sales strategy behind it.
Here's the thing:
A website that doesn't sell is a website that doesn't work; and you might as well not have one at all.
Yet, thousands of wedding businesses I meet each year seem to have a baffling tolerance for a website that simply doesn't sell while they struggle to pay the bills, despite all their hard work. They pour endless resources into their website, focusing on design and functionality, while precious revenue slips through the cracks.
That doesn't sit well with me. Here's why:
You are probably freakin' awesome at what you do and couples deserve to know about it!
Selling online or offline doesn't have to be complicated. And you don't have to be a natural "sales person" to convert website visitors into appointments and turn appointments into bookings.
In fact, the less of a traditional "sales person" you are, the more advantage you have! (At least, with my methods.)
You work hard. You produce great results. Clients love you. And that's why it shouldn't be so doggone hard to acquire new clients to serve at a high level too.
Start Booking More Clients Today
You deserve an easier system for selling.
Which is why every year I work with a select number of highly talented wedding and event professionals at a very high level to tap into the awesomeness that is YOU and leverage it to create a personalized sales system that starts with your website and ends with a booking.
Here's a few key areas we tackle (among others):
Woo With Words
Does your website sound like everyone else’s? There are only so many times a couple can read “dream wedding” without glazing over it. With me, you’ll learn to communicate what makes you different, why you're worth every penny and build desire with those who don't know you yet.
Get More Leads
Right now it feels like a mystery why visitors don't get in touch. You're too close to your website to see the forest through the trees. But with my guidance, you'll finally see why visitors aren't inquiring and get a proven model for getting them to take action so you can generate more leads on auto-pilot.
Close the Sale
Imagine a website that sends you pre-qualified leads who don't start the conversation with "how much do you cost?", are happy to pay what you're worth and book your service on the spot. It's not a fairy tale. Past clients will tell you that my closing methods are second to none.
Stop talking about your dream business; start making it happen!
I'm currently all booked up, but I expect to have openings as soon as Winter 2017. Sign up below to get on my Wait List, which means you'll be one of the very first folks to find out when I have an opening (they go very, very fast so it's good to be at the front of the line).