Success Stories & Reviews


  • Our wedding inquiries are up 254% over last year

    "Kathy, thanks to your SEO work, copywriting and website conversion plan, we are so incredibly slammed with inquiries and bookings, that we can't even keep up. Our wedding inquiries are up 254% over last year and Quinceanera bookings have quadrupled. We went from having ​a very challenging year this year, when we realized our SEO wasn't set up correctly, to be on pace to have one of our best year's ever next year because of your expertise.​"

    "Kathy, thanks to your SEO work, copywriting and website conversion plan, we are so incredibly slammed with inquiries and bookings, that we can't even keep up. Our wedding inquiries are up 254% over last year and Quinceanera bookings have quadrupled. We went from having ​a very challenging year this year, when we realized our SEO wasn't set up correctly , to be on pace to have one of our best year's ever next year because of your expertise.​

    We just couldn't be happier with everything you've done. I hope this news makes your day. Thank you so much for your expertise and what you've done to help us."

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    Elisabeth - Owner, Event Venue
  • It's only been a week...and I've gone from booking 1 in 5 to 1 in 3

    "It's only been a week since working with you and I've gone from booking 1 event in every 5 tours to closing 1 event in every 3 tours! I just followed your lead to stop pushing out information to our prospects and start focusing on the bigger picture instead. I'm feeling less burned out already!"

    It's only been a week since working with you and I've gone from booking 1 event in every 5 tours to closing 1 event in every 3 tours! I just followed your lead to stop pushing out information to our prospects and start focusing on the bigger picture instead. I'm feeling less burned out already!

    One month later and I'm still seeing results. I just held 3 tours this week and 2 of them booked within 3 days! I can't believe it. All I did was apply the strategy we created and it worked! Other clients have taken as long as 6 months to close, so I could definitely get used to this.

    Before I started working with Bride Appeal I had intentions I wanted to communicate to potential clients, but the process has taught me how to actually REACH those clients in a tangible way that made them want to book on the spot. My most recent tour on Monday left my office and all six of them (couple and both sets of parents) were back within minutes to sign. From the end of the tour to after the signing the bride was so happy with me that she insisted on hugging me twice and her dad shook my hand with a heartfelt thanks. I told them we are going to have such fun together. Now that is the way to end a tour! Already, I was able to establish great trust. I love your entire approach and how you pull it all together for me.

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    Jen Loller, Wedding Venue
  • It's only been 1 week and I've already booked a client!

    It's only been 1 week and I've already booked a client! You're right, I was giving away too many details on my website and putting their focus on all the wrong things. No wonder everyone was asking about prices. After overhauling my service webpages, tweaking my email response and changing my tune in the consultation, the bride was pretty much sold before I even made an offer. Can't wait to do it again!

    It's only been 1 week and I've already booked a client! You're right, I was giving away too many details on my website and putting their focus on all the wrong things. No wonder everyone was asking about prices. After overhauling my service webpages, tweaking my email response and changing my tune in the consultation, the bride was pretty much sold before I even made an offer. Can't wait to do it again!

    Then, after another 2 weeks of applying your strategies, I sold one of my top packages twice! What's crazy is that, up until now, I've only sold that package once ever. This experience has already paid for itself and I'm just getting started!

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    Sarah Bett, Wedding Planner
  • OMG, SHE BOOKED!!!

    I met with my team and showed them your copywriting for our website, and none of us could believe how you captured exactly what we are trying to accomplish!! And quite honestly, the copy you wrote - how someone from the 'outside' took all that I was trying to say - allowed me to get my confidence back up!

    I met with my team and showed them your copywriting for our website, and none of us could believe how you captured exactly what we are trying to accomplish!! We all raved about it. How were you able to communicate my story and value so well after just a few sessions together?! And quite honestly, the copy you wrote - how someone from the 'outside' took all that I was trying to say - allowed me to get my confidence back up!

    And, OMG, Kathy, after meeting with the Mother of the Bride over the phone and following the exact steps you gave me for running my consultation, the bride personally called me back, said that her mother told her that I was the "best" so far that she'd spoken to, really liked our philosophy etc. and then asked if I'd take a credit card # over the phone!!!! I really did not think I'd get a fast booking with your strategy because the bride was not local and in med school...but she called just a couple hours after the consult!

    I am in complete shock, I have NEVER closed someone 'on the spot' over the phone. Your model for exactly what to say and not say in the meeting, instead of just spewing out details of my services, and your approach for getting a quick decision WORKED!!!!!!!!!!! I mean I got off the phone with you and not even 4 hours later, I have a $500 deposit!!! HOW DOES THIS HAPPEN!?? You know your stuff, girl!! I'm so excited to keep this going, can't wait to finish up!!

    Thanks!!! :)

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    Chris Ringuette, Wedding Planner
  • I've already doubled my investment!

    So I booked the client last night after our first session together using the method you taught me. They put down a deposit to hold the date and will be getting back to me with which package they want. That was the first time I booked a package and took a deposit on the spot! We've only had one consult together and already I'll be getting nearly all of my investment back. U rock Kathy!!

    So I booked the client last night after our first session together using the method you taught me. They put down a deposit to hold the date and will be getting back to me with which package they want. That was the first time I booked a package and took a deposit on the spot! We've only had one consult together and already I'll be getting nearly all of my investment back. U rock Kathy!!

    2 Weeks Later: Good news is that I booked a package this weekend with a bride who originally wanted a lower day of coordination package but took my higher package. I followed all your methods for closing the sale during the meeting. Results - SCORE! I booked her on the spot and instead of booking a $1300 package I sold a $3000 one. Sweeeeeeeeeet. Also I booked another other client I was waiting to hear back from. Her parents were paying for the services and they were all the way in India, but I still closed within the week!!! 

    It’s been 2 months since I started working with you and I’ve already doubled my investment!

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    Simone Vega, Event Planner
  • I used her sales method to book 4 out of 6 consultations and half of them closed on the spot

    After just the first 2 meetings with Kathy, I used her sales method to book 4 out of 6 consultations and half of them closed on the spot. What was even more exciting is that 3 of these clients spent 70% more than my previous average sale amount! Before price was often a concern, but now I'm able to show why I'm worth it! The conversation was so easy and I could just be myself. My confidence is so much higher than it used to be.

    After just the first 2 meetings with Kathy, I used her sales method to book 4 out of 6 consultations and half of them closed on the spot. What was even more exciting is that 3 of these clients spent 70% more than my previous average sale amount! Before price was often a concern, but now I'm able to show why I'm worth it! The conversation was so easy and I could just be myself. My confidence is so much higher than it used to be.

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    Amanda Greville, Invitation Designer
  • I booked a top package and didn't even have to sell her on it!

    Before I met you, I had rough ideas of what to work on in my website, but not any specific guidance for my business. After you helped me with my messaging, I used it at a bridal show and immediately got a booking from a bride who identified with everything I was saying. Usually the inquiries I get try to low ball me, but this time I booked a top package and didn't even have to sell her on it!

    Kathy, you gave me the kick in the pants that I needed to make some big changes in my website. It's one thing to talk and dream, but when you're actually putting money on the table and investing in the business, it motivates you.

    Before I met you, I had rough ideas of what to work on in my website, but not any specific guidance for my business. Now after working with you, I have a much better idea of what my business is about. It has much more of an identity than when I started.

    After you helped me with my messaging, I used it at a bridal show and immediately got a booking from a bride who identified with everything I was saying. Usually the inquiries I get try to low ball me, but this time I booked a top package and didn't even have to sell her on it!

    I also noticed that ever since I updated my website with all your suggestions, I'm not getting the "What is your pricing?" question anymore. Now I have a clear way to connect with people and there is no doubt this new messaging and the changes to my website are getting me better quality leads.

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    Amanda Muschlitz, Photographer
  • Before it was even over, I closed the biggest sale in my business worth $6000.

    I finally had enough of not making any progress and decided to take the leap. After going through her program, I have to say it was the best investment I have ever made! I actually just had a bride sign up for my newsletter, get it for a few weeks, completely trust me, schedule a consult, and then booked on the spot at my higher full service price! I have booked 3 total brides at my new higher price and an additional partial service bride, which I am actually trying to push more. So I’m doing good.

    There are not enough words to describe how wonderful Kathy is! I had heard about Kathy and Bride Appeal from a local planning resource. After looking into her more, I was immediately interested in her services and systems. I was a bit worried about the investment since I have never invested money into mentoring before. I had researched other mentor programs and myself was in “information gathering mode” for a very long time. I finally had enough of not making any progress and decided to take the leap. After going through her program, I have to say it was the best investment I have ever made!

    Her strategies were so informative and detailed. It wasn’t all fluff about believing in yourself, but actual steps and examples of how to put concrete actions into place. I feel like for the first time I have a real understanding of who my target audience is and where to find them. But it is more than that! Selling has always been a challenge for me, and through her methods, I learned the way to sell to brides so they stop price comparing and see the value in what I can do for them.

    Her website critique and copy writing skills are truly amazing! After our mentoring sessions were complete, I put into place the things I learn, then she went through my entire website, helping me arrange pages, layout, and copy so my website can do the pre-selling for me. It was so refreshing to have a professional, who understands the wedding market, review my website and put tangible changes on my site to help make my consultations easier. I just finished and, before it was even over, I closed the biggest sale in my business worth $6000.

    If you are on the fence about hiring Kathy, don’t stay there any longer! Her services have given me the knowledge and confidence to take my business to the next level and completely worth the investment I made. I would highly recommend her services to anyone who is tired of going at it alone. She will truly make a difference for you as she has done for me!

    3 Month Update: I actually just had a bride sign up for my newsletter, get it for a few weeks, completely trust me, schedule a consult, and then booked on the spot at my higher full service price! I have booked 3 total brides at my new higher price and an additional partial service bride, which I am actually trying to push more. So I’m doing good. I’m still improving on my selling, but feeling much more confident!

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    Casey Muller, Wedding Planner
  • I have such a clear vision to confidently articulate what I love to do in a way that fits me to a tee

    Where do I even begin on how to thank Kathy for what she’s done for me as a business owner?? I had many, many “A-Ha Moments” when I devoured her methods, but I really came into my own and learned about myself during my private sessions with her. Now, I have such a clear vision to confidently articulate what I love to do in a way that fits me to a tee. I will forever be grateful to Kathy for giving me the push I needed and the tools I needed to achieve it.

    Where do I even begin on how to thank Kathy for what she’s done for me as a business owner?? I remember my first conversation with her like it was yesterday; it was one of those “tough love” conversations that had me literally in tears. But, in that moment, it was exactly what I needed to hear & feel since I finally felt like I was getting the answers I was searching for. I took the leap of faith that moment to sign on with her and it was the best decision I made and well worth the investment.

    I had many, many “A-Ha Moments” when I devoured her methods, but I really came into my own and learned about myself during my private sessions with her. Now, I have such a clear vision to confidently articulate what I love to do in a way that fits me to a tee. I can identify who my ideal client is, a pricing structure that works for me, invaluable sales information, and services that emphasize my strengths. I will forever be grateful to Kathy for giving me the push I needed and the tools I needed to achieve it.

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    Tracy Dapp, Wedding Coordinator
  • In the last 3 weeks since our first session, I've closed 7 out of 8 prospects!

    Before I met you, my closing rate was dreadful. I was only closing maybe 1 in every 5-6 people I met with. However, in the last 3 weeks since our very first session, I've closed 7 out of 8 prospects by modeling your sales technique!

    When I finished our first call, I had a meeting the next day and I modeled your exact process. They closed within a few hours and I thought, "ok, this is interesting," so I tried it again and again and again until I had 7 bookings in just 3 weeks.

    First of all, to even get to me, I changed my email response to them immediately because you told me I was giving away too much information, so I scaled that back. Then, I had read up on a previous blog post you wrote about hooking onto something they said to make my email more personal. So I did that to get them to the meeting stage and suddenly I had 8 meetings!

    Then, once I got them to the meeting stage, I used your sales technique in how to actually talk to the prospect and, from those 8 appointments, I closed 7. It was nuts! And the best part was that not one of them asked for any money off or any reduction in price. I told them my price and that was it, they agreed!

    We've only had 1 session and I've already recovered my full investment. I can't wait to see what else is in store!

    6 Month Update: Since implementing Kathy's sales techniques, my bookings have gone up 50%. I never thought I would say this, but I now look forward to my sales meetings with potential new clients. Kathy has helped me build my sales process from the ground up, and I feel very comfortable knowing that I am not just using empty tactics to coerce my clients into buying from me. They now buy, because they really want to use my services. Thanks to Kathy, they see the value in what I can do for them and they are willing to pay the full price for it. To put it into numbers, I now close on average 4 out of 5 sales meetings compared to 2 out of 5 before working with Kathy. I now feel more in control of my business and am looking forward to steering it into the future with great confidence in myself and what I have to offer. Thanks Kathy, a million times over!

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    Pauline Dennigan, Photographer
  • Kathy is my go-to SEO expert.

    When I have an SEO question, I don't think twice about who I'm going to call. Kathy is my go-to SEO expert. She always has the answer and I know I can trust her specialized expertise.

    When I have an SEO question, I don't think twice about who I'm going to call. Kathy is my go-to SEO expert. She always has the answer and I know I can trust her specialized expertise.

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    Christine Dyer, BridalTweet
  • It's worth the investment and I've already gotten my money back.

    I've taken plenty of other classes and programs through other marketers in the wedding industry, but your approach is nothing like theirs... Others give you what you need to do, but not the how. You give the how... I just finished all the changes to my website you recommended and already in 3 short week my inquiries have spiked because of it…and it's the slow season right now! It's worth the investment and I've already gotten my money back.

    Your guidance has been phenomenal in restructuring and rewriting my website. I mean really, I've learned so much from working with you it's unbelievable.

    One of the first things I learned that really stuck out for me because I have such a big background in retail was when you said your website is like your #1 sales person and it has to be knowledgeable about what you do and help people through the buying process.

    Before I met you, I used to think that the website was just an informational brochure and that the information, in and of itself, would be enough to get people to act. But after mentoring with you, I now understand that if you want visitors to take action you need to guide them in a very specific way.

    The sales process is definitely one of the things that just never occurred to me. This is my third website since I started my business 8 years ago and I never approached it this way before. I used to just want a website that's pretty. But now I clearly see how there is an actual sales process that you apply to your website to get prospects to inquire.

    And it works! I just finished all the changes to my website you recommended and already in 3 short week my inquiries have spiked because of it…and it's the slow season right now! Yet, my website is getting people to call for consultations. It's truly amazing.

    I really can't say enough about working with you. You have helped me make changes that actually make a difference in getting results from prospective clients…I'm actually seeing results. I finally understand now that it is a process that you take people through; that people do need guidance on the steps to take to get to the point where they are ready to speak to you and buy from you. And I have the consultations to prove it works!

    But I'm not just getting more consultations. I'm also seeing more of my target brides coming in; people who are interested in design and who have higher budgets for their wedding for sure. I used to get calls from couples that only had an $8000 budget and only wanted to know "What do you charge?" Now, I don't get any of those people anymore. All the changes to my site have definitely weeded them out.

    I've taken plenty of other classes and programs through other marketers in the wedding industry, but your approach is nothing like theirs. Not only are you very honest and straight-forward about things, you go a lot deeper than anyone I've ever seen before. With others, everything feels like an introduction or basics. Sometimes it just seems like a teaser for having to buy more, but your programs are very thorough. You dive a lot deeper into topics than others have. I filled an entire notebook with all the things I've discovered with you!

    Others give you what you need to do, but not the how. You give the how. You give me real life examples that help me see how it could work specifically for my business. It's nice when you have a formula, but it makes so much more sense when you fill in the blanks and I can actually see what it looks like put together; not to copy it, but so I have a really good idea of what you're talking about so I can actually put it together for myself.

    And the private consultations with you have been phenomenal. They've been so chalked full of information, not a second has been wasted on anything. You really know what you're doing and you really, genuinely want to share that with other people. That's the feeling I get working with you.

    You also have a gift Kathy of being able to connect personally with people, that not everyone has. I had a session with you once when I was nearly in tears, not because of you but because of life being a bit crazy at the time, and you followed up and were so encouraging to me. That really meant a lot to me.

    Most importantly, with your approach and close guidance, I've actually gotten real, measurable results. My business is changing drastically because of mentoring with you. I just can't say that about other programs I've been through.

    I just want you to know that it's been worth it. It's worth the investment and I've already gotten my money back. The way I look at my website and my business will forever be changed by you and I'm so excited to see even more results come in as I continue to implement what I've learned with you. Mentoring with you at a high level was absolutely without a doubt one of the best decisions I've ever made in my business and I only wish I'd started working with you sooner.

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    Christine Terezakis, Wedding Planner
  • Within just one month...not only were my number of inquiries up, but I was attracting my dream clients!

    I knew what I wanted for a look, but Kathy showed me what I needed to build my business. Working with Kathy and her team was amazing! We took my basic ideas, and developed them to be a website beyond what I ever imagined. She made me think through how people would use my site, what actions I wanted them to take, and helped me realize that just making it pretty won't bring in the right business. We were very deliberate in every detail we designed. It was completely worth every penny!

    I had always done my own web design, not well, but I did it. When it came time to update my website I knew what I wanted, and knew that I didn't know how to make it happen. I spent hours trying to figure out how to get the look and feel I wanted from various templates I found online. Sitting there, literally in tears after hours of searching for something that would work and getting absolutely nowhere, an email popped up and it was one of Kathy's with her fabulous, knowledgeable info on Search Engine Optimization and Website Design. I set up an appointment immediately.

    I knew what I wanted for a look, but Kathy showed me what I needed to build my business. Working with Kathy and her team was amazing! We took my basic ideas, and developed them to be a website beyond what I ever imagined. She made me think through how people would use my site, what actions I wanted them to take, and helped me realize that just making it pretty won't bring in the right business. We were very deliberate in every detail we designed. It was completely worth every penny!

    Within just one month after the new site was up I could tell that it was making a huge impact in my clientele. Not only were my number of inquiries up, but I was attracting my dream clients!

    I also worked on my SEO in one of Kathy's classes, and made sure that I implemented everything I learned. I'm on the first page and moving up in rankings for keywords I never even showed up for.

    Kathy's advice, willingness to share her knowledge, and coaching has made a huge impact in my business, I'm totally swamped in fabulous inquiries and I have her to thank!

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    Julie Gambrell, Wedding Planner
  • I booked not one but 3 perfect clients since our last talk!

    I booked not one but 3 perfect clients since our last talk! My website is not even finished yet and I already get to work with my ideal clients, I am able to charge what I am worth and enjoy my business more than I could ever imagine is possible. Working with you was the best business decision I ever made.

    Hi Kathy, I just wanted to tell you that I booked not one but 3 perfect clients since our last talk! My website is not even finished yet and I already get to work with my ideal clients, I am able to charge what I am worth and enjoy my business more than I could ever imagine is possible.

    All this thanks to you and mentoring I got from you in the last couple of months. I am finally clear about my brand, I know what services I excel with, I know who my ideal clients is and last but not the least I love sale calls! Just because I finally know how to communicate values and benefits of working together to my clients and each call ends up with closed sale for high end program and new fabulous client!

    Before we started working together I was completely stuck with my website, had no idea who my ideal client is and what sets me apart from my competition. I knew I needed a change but I could not figure out on my own any of these issues. I especially didn't know how to communicate all this through my website, how can a website be much more than just brochure and actually do the work for me. Every session with you is a new "aha" moment. I am so impressed with how much you understand my business and how any amazing ideas and solutions you gave me so far, that just blows me away. Working with you was the best business decision I ever made and I can't wait to finish my new website. Though I must admit I'll miss my coaching sessions. :)

    Outcome of working with you goes far beyond amazing new website. Thank you!

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    Martina Selvagi, Destination Wedding Planner
  • I’ve actually booked or at least made appointments with every inquiry

    Since launching my new website, my traffic had increased, and I’m well on my way to page one ranking for the highly competitive number one wedding search term for my area. My inquiries seem to be more serious, because I’ve actually booked or at least made appointments with every inquiry. I went out on a very big limb and invested in the coaching and complete website design. I did it at a time when my business was struggling, not when I had money sitting around waiting to be spent. Big change requires big decisions, and I now have a big awesome website which is unique as I am.

    My previous website was dated, with limited functions, and I couldn’t update it myself. Even though my previous webmaster updated existing pages for free, it was like putting band-aids on a broken leg. I was limited in how I could present myself and my services because I didn’t want to invest more money to develop new pages on a website which no longer met my needs. I switched out photos and rewrote copy, but I still kept ending up with a different version of the same old thing.

    During my virtual coffee meeting with Kathy, I realized that my problem was much bigger than my website. Before developing a new website, I needed a major overhaul of my business model.

    Kathy’s step by step coaching sessions forced me to look at my business in a new light. I’ve always tried to niche my business, but never niched it tightly enough. The coaching sessions ignited one light bulb after another, as I defined my niche and brand, created a new business model and gained new ideas for marketing and selling myself.

    My new website fully aligns with my brand message. I love that my free offer is designed as part of my website and isn’t just an encoded template. My favorite part of the website is that as brides sign up for my free offer, I can automate the sales process through an e-zine or email campaign. Another fabulous feature of the website is the teaser section on the home page, which allows a bride to choose which type of service she’s interested in. The website then funnels her through a sales process for that specific type of service, rather than distracting her with services she doesn’t need.

    Since launching my new website, my traffic had increased, and I’m well on my way to page one ranking for the highly competitive number one wedding search term for my area. My inquiries seem to be more serious, because I’ve actually booked or at least made appointments with every inquiry, whereas before, I would spend time trying to chase down inquiries that had apparently lost interest.

    I would strongly recommend Kathy’s expertise. I went out on a very big limb and invested in the coaching and complete website design. I did it at a time when my business was struggling, not when I had money sitting around waiting to be spent. Big change requires big decisions, and I now have a big awesome website which is unique as I am.

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    Sonya Scott, Wedding Planner
  • Kathy had a direct impact in my bottom line growth of well over 20% increase in business last year and a 10% increase in the previous year

    Kathy DalPra to me is a wise investment for anyone looking to streamline their web presence and really get to the core of what they want to convey to their audience in the internet medium. Kathy had a direct impact in my bottom line growth of well over 20% increase in business last year and a 10% increase in the previous year.

    YOU ARE A GENIUS! CAN'T BELIEVE it took me this long to get some of the suggestions you have made but you have made an invaluable mark on my business in 2012 and 2013 is looking great!

    Kathy DalPra to me is a wise investment for anyone looking to streamline their web presence and really get to the core of what they want to convey to their audience in the internet medium. Kathy had a direct impact in my bottom line growth of well over 20% increase in business last year and a 10% increase in the previous year.

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    Mitch Taylor, Wedding DJ & More
  • Kathy worked with me from day one to develop my business vision and direction. From the beginning, she was my ally, cheerleader, and mentor.

    Kathy is a master at knowing what your individual business needs are. Unlike other web designers, she understands that her client's success is also a success for Bride Appeal. Kathy worked with me from day one to develop my business vision and direction. From the beginning, she was my ally, cheerleader, and mentor.

    Before working with Bride Appeal I had a vague idea of where I wanted to take my business and how I would go about it. I knew my business needed a change but I was lacking vision. Running a destination wedding business in the Caribbean, offers its own set of unique challenges in addition to all the other issues wedding professionals face. Aware of my desire to get more out my experience as a wedding professional and entrepreneur, achieving the change I craved became my top priority.

    I had done extensive research prior to working with Bride Appeal but always came up short. When I finally discovered Kathy and Bride Appeal it was the breath of life my business needed, a perfect match.

    Kathy worked with me from day one to develop my business vision and direction. From the beginning, she was my ally, cheerleader, and mentor. She understood my struggles, cheered my revelations, and gently guided me down the rocky road of online marketing/branding, web design, and proper web function. Kathy provided me with a wonderful education on these subjects in preparation for our work together. Before I knew it I realized where I wanted to set my intentions and energies going forward in my business and VI Bridal Guide was born.

    What made my experience working with Kathy unique is she kept me involved in every step of the design process. Her enthusiasm and zeal for my project was quite contagious. She always made me feel like we were a team. This is important because when you have been navigating in the dark for so long it's refreshing to have someone there to help get you on the right path. Once she got me focused and the vision for my site was crystal clear, we were full speed ahead. As a Bride Appeal client you better be ready to get moving!

    Kathy takes her work and her role in your success very seriously. She always does what she says, sticks to her deadlines, and keeps in constant contact to ensure customer quality and satisfaction. As a Bride Appeal client I never had to question the progress of my site's development. In fact this is one of many impressive aspects of working with Bride Appeal. Kathy also was there along the way to offer guidance, give expert advise, and help me make sense of what I actually needed for my site to function appropriately.

    Kathy is a master at knowing what your individual business needs are. Unlike other web designers, she understands that her client's success is also a success for Bride Appeal. As a result of our work together, what Kathy and her team created for me is a reflection of her amazing creativity and invaluable expertise. I really love my site! She put all the essential elements together on the design and technical end to ensure that VI Bridal Guide was an expression of my personal style and my new brand (created specifically for me by Bride Appeal). My site not only looks amazing, but it functions smoothly and effectively giving my clients and viewers a user friendly experience as well.

    Once my site was released Kathy and her team were there to offer me the support I needed to launch my site successfully. Due to the nature of my site and it's requirements, my backend is quite extensive. However, it was surprisingly easier than I expected to navigate. The video tutorials Bride Appeal offers as well as the one on one support I received from both Kathy and her team were tantamount to my success.

    Kathy and her team truly went above and beyond the call of duty to answer my technical questions, add features and applications to my site, and advise me on the areas where I needed more assistance. They were very patient with me and took their time to assist me with understanding the various functions of my site. I truly feel that Bride Appeal had and still has a vested interest in my business and for that I am overwhelmed with appreciation and gratitude for Kathy and her team.

    Thank you Kathy and Bride Appeal for all of your time, hard work, and creativity. My site is unique and beautiful. I am totally in love with it!!!

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    Quiana Adams, Photographer
  • Kathy and the Bride Appeal team are definitely worth the investment!

    As a result of working with Kathy and her team, I feel I now have a website that accurately reflects my business and what I have to offer brides and grooms. I highly recommend that any wedding professional looking for business coaching and website development strongly consider Kathy DalPra. I believe it is a decision that will help propel your business to the next level!

    It's very clear now, how we want a bride to progress. It's not willy nilly…it doesn't just happen. You kind of have to lead them in the way that YOU want them to go, not letting them just try to figure out where they should go.

    The website I built before really had no system behind it…no flow behind it. It had all the pages that everybody recommends that you have, but there was no thought as to how do I want a bride to flow through the sales process to making a decision…so that's a big difference.

    Choosing Kathy DalPra and her team to develop a new website for my business is a decision I have not regretted. Before working with Kathy, I struggled with having a website that truly reflected my personality and attracted potential clients. Since launching my new site, I can already see improvement in the amount of qualified traffic to my site. Our sessions prior to discussing website design were invaluable! They helped me become clear on the type of client I want to attract (based on my personality and strengths), helped me understand and document a sales plan, and clarified for me what makes me different from other wedding planners.

    Once my website was ready to launch, Kathy and her team were readily available to answer questions, and responded to me in a very timely manner with clear answers (since I am not a ‘techie’, this was very important to me). The tutorial videos were great tools to provide support as I prepared my new site for launch.

    I’m so grateful to Kathy and her Bride Appeal staff for the work they’ve done in designing my website and doing my SEO work. Brides and other wedding vendors are very impressed with my website, and as a result of Bride Appeal’s SEO work, I am now consistently showing up on the first page of Google and Bing for several of my ideal keywords. Kathy and the Bride Appeal team are definitely worth the investment!

    As a result of working with Kathy and her team, I feel I now have a website that accurately reflects my business and what I have to offer brides and grooms. I highly recommend that any wedding professional looking for business coaching and website development strongly consider Kathy DalPra. I believe it is a decision that will help propel your business to the next level! 

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    Brenna Taylor, Wedding Planner
  • Clients are telling me that the reason they called me to help plan their wedding is that my website is so much more professional than any of the others

    Kathy, I had to tell you that clients are telling me that the reason they called me to help plan their wedding is that my website is so much more professional than any of the others. When they’re searching all their choices for having or planning their wedding, my website sticks out like a neon sign in pitch black!

    Kathy has been instrumental in reworking my website in a way I believe only she can. She understands how brides shop and what will pique their interest. She has helped me fine tune my packages to make them more appealing to my ideal bride and has helped me work on my message to speak to my brides and not price shoppers. Kathy understands what is needed to correctly market to my brides and I am so excited to see what she comes up with for my final website product. If you're a smart business person, you would definitely talk to Kathy and what she can do to help your business grow.

    Thank you for everything you have done with my website! I wanted to let you know that with your SEO, I have gone from page whatever down the line somewhere after page 5 to page 1. Not only am I now on page 1, but I'm usually the second company down! Thank you, it would not have happened with your SEO.

    Kathy, I had to tell you that clients are telling me that the reason they called me to help plan their wedding is that my website is so much more professional than any of the others. When they’re searching all their choices for having or planning their wedding, my website sticks out like a neon sign in pitch black! With my newsletter and social media plug-ins you have implemented for me, they can better see how active I actually am and can get a good feel of me before we even talk. Thank you for working with me, your help was instrumental in getting my company to where it is. I am really grateful for you – Thank you Kathy! Thank you so much for everything you have done - I really do appreciate you!!!  

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    Amanda Peterson, Wedding & Event Planner
  • I just wrapped up booking 6 new weddings in a row in just 3 days, all ideal brides, totaling over $20,000 in new revenue. That's pretty awesome for return on investment.

    I know marketing, but SEO is a whole different ball game. Luckily, I have Kathy in my back pocket. She keeps it simple so non-technical people can understand and gives me shortcuts that make it easy.

    Whenever anyone asks me who to call for SEO, I don't hesitate: Kathy is your girl! After talking with Kathy about some much-needed changes for my SEO plan and following her instructions to the letter, the flood gates opened in new, targeted bridal leads! I just wrapped up booking 6 new weddings in a row in just 3 days, all ideal brides, totaling over $20,000 in new revenue. That's pretty awesome for return on investment .... time, money and energy! :) I highly recommend Kathy - you can't NOT afford her!"

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    Natalie Bradley, Wedding & Event Planner
  • Her work has really helped make my business successful, with my summer calendar booked solid with weddings.

    I was oblivious before I met Kathy, thinking my website was great. Then I find out I did everything wrong! I was not coming up on search engines and if people actually did make it to my site, navigating around was cumbersome. I knew what I liked, just not how to go about creating it. It was a bit overwhelming, the thought of creating a new site. Kathy was a godsend. I am completely thrilled with my new site and feel it looks even better then I imagined.

    I was oblivious before I met Kathy, thinking my website was great. Then I find out I did everything wrong! I was not coming up on search engines and if people actually did make it to my site, navigating around was cumbersome. I knew what I liked, just not how to go about creating it.

    It was a bit overwhelming, the thought of creating a new site. Kathy was a godsend. She walked me through every step, giving me options and suggestions when needed. She is great at presenting technical items to someone like me who is not technical. When I became confused, she was there to answer questions and direct me to resources.

    The system she offers for websites is pretty phenomenal. I am completely thrilled with my new site and feel it looks even better then I imagined. The best part is all the back-end functionality that I now have. The automation of systems and responses, all the data tracking and the expansion possibilities. How cool was it to have my first consultation booking come through after the site was live only for a few hours, and I didn't have to do anything. This is how a website is suppose to work! Thanks Kathy!

    Since working with Kathy on my website and SEO work, my business has really taken off. I cannot stress how important her work has been for me. The majority of my wedding bookings have come directly through my website, thanks to the SEO work.

    I am by no means a savvy web person, but I do understand the importance of my website being found via on-line searches. Kathy researched my market extensively and provided key terms she felt would help my business the most. Then she helped update my website with this information in mind. She also provided me with a list of terms to use to help drive traffic to my site when I blog and post on FB. This is invaluable information, specific to my business.

    My website has moved to page 2 ranking for my best long-term keyword, and this is with on-site SEO only. We are page 1 ranking, 4th position for both of my top 2 most targeted keywords. And page 1 ranking for half a dozen other related keywords in my niche. As I spend more time blogging and using other social media with these key words, my rankings should move even higher.

    Having tried various marketing efforts this year (wedding shows, vendor networking, etc.), by far the SEO work done on my website has been the most beneficial and cost effective. I went from less than 50 visitors per month on my site to 600 per month in just a short few months. And these are new visitors!

    I cannot recommend Kathy and her team more highly. Her work has really helped make my business successful, with my summer calendar booked solid with weddings. My clients love my website and say I was just what they were looking for. You can't ask for much more then that! 

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    Kelli Walker, Florist
  • Bottom line – this has been the best marketing investment I have made.

    I’d highly recommend Bride Appeal to any wedding professional looking for a beautifully designed site that will make it easy for clients to take action and be easy to manage behind the scenes too. Bottom line – this has been the best marketing investment I have made.

    After our first coaching session, I knew I had made the right decision choosing to work with Kathy Dal Pra and Bride Appeal! Prior to the session, although I knew many details about my ideal client, I wasn't really clear on how I was truly helpful to them and I sounded very generic when describing my services. That was my biggest frustration.

    During the session, Kathy listened carefully to what I was saying but maybe more importantly, also heard what I wasn't literally saying. And she was able to put it all together in a way that better described what it is I do. As it turns out, my particular expertise is perfect for niche largely untouched by others! I immediately felt more confident and relieved- and am looking forward to our second session.

    Before working with Bride Appeal, I had a website that was fairly easy to add/change the content, but didn’t look anything like what I wanted it to look like and didn’t have the capability to do anything that I needed it to do. I had an added problem: lacking clear direction with my special brand of expertise. So if my ideal bride happened to find my site, what she found there wasn’t speaking to her at all.

    I knew somewhere in the back of my mind about what I do for the kind of client I love to serve, but was having a hard time translating it to make sense to a potential client visiting my website. Kathy helped me clarify my niche.

    In addition to a website, I needed some marketing materials. I now have a beautiful new business card design and I love how it blends perfectly with my website. Also created a full page magazine ad that is awesome, and again is branded just right and speaks to my ideal client. The marketing pieces designed were not only lovely, they were done quickly. Not that I’d recommend super-tight deadlines, but if you find yourself in that situation, Kathy and the team can deliver.

    It couldn’t be easier to learn how to use my website. Kathy created very detailed tutorial videos on how to add content and use all of the website features. They are top notch and super easy to follow.

    True story: I was watching one of the videos, wearing headphones and Kathy gave a tip for adding content using the HTML page and how you can find the place on the page where that content will be when it’s published. I don’t know HTML Code any more than I know Morse code. Yet, Kathy made a suggestion so simple and so helpful; I responded aloud “that’s genius!” So my husband, who knows how to write HTML by the way, had to see what made me talk to the computer. He agreed, it was a terrific tip even for a veteran! That’s just one example of how the tutorial videos are created for someone like me with limited understanding of technology but will be equally helpful for someone else with more experience.

    The website has so many fabulous features that already are making my business easier to manage and I know that as my business grows, having this foundation already in place will be invaluable. Because of the coaching throughout the design process, I also feel so much more confident about the copy that I am writing for my website because of the clear picture of my niche and how I serve my ideal bride. This was evidenced when Kathy’s said that the questions I created for requesting a consultation page were “beautifully done”.

    In the weeks my site has been live, there’s already been double the traffic than the old site received without even being fully optimized yet.

    The magazine ad Bride Appeal created hit the stand just before Independence Day and already on the afternoon of July 5th a consultation was booked by a bride who said she heard of us from that ad. The best part – all I did was open my email to find a new consultation had been scheduled! To say that was super exciting would be an understatement! This wouldn’t have been possible without a consistent brand message and a website that streamlines the entire process for potential clients just checking out your site and moving them to want to meet with you and then giving them the tools to make that appointment on their own.

    I was smart enough at the onset of the project to contract some follow up coaching services. Not only is it good to get another set of eyes on your website copy, as Kathy’s client, she’ll get to know your brand and style and can identify places you may start veering off track with copy that won’t speak to your ideal client and make suggestions accordingly. This has been a tremendous help in tweaking not only my website copy but how I approach what I say in meetings with other professionals and prospective clients. I look forward to this continued support over the next few months!

    I’d highly recommend Bride Appeal to any wedding professional looking for a beautifully designed site that will make it easy for clients to take action and be easy to manage behind the scenes too.

    Bottom line – this has been the best marketing investment I have made.

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    Tracey Baxter, Wedding Planner
  • I finally feel like my brand and I are perfectly aligned.

    I finally feel like my brand and I are perfectly aligned. Working with Kathy and the Bride Appeal team has allowed me to make quantum leaps in my business and I am super excited to share what I do and what I am about.

    I finally feel like my brand and I are perfectly aligned. Working with Kathy and the Bride Appeal team has allowed me to make quantum leaps in my business and I am super excited to share what I do and what I am about. The initial coaching sessions that I had with Kathy really helped me to 'get it' - and by getting it I was able to really define my niche market and then create beauty services and packages that would benefit this specific market of women.

    Since, starting my business in 2009, I have not been pleased with my website presence at all. My site was not doing anything for me, I had no control over it and was quickly giving up on it. The irony was me being in the beauty and makeover business and my business needed a serious makeover. I needed an intervention fast. I was happy to learn about Kathy's service and web process through my bridal marketing mentor. I almost immediately felt that there was hope out there for my website.

    Now, my fabulous site is up and it reflects everything that I want it to. Kathy helped to make sure that the copywriting, free offer with customed covers, keyword research, and my packages are all COMPELLING for my market. If you are struggling with your website, take the leap now and work with Kathy and the Bride Appeal team.

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    Nicole Lundy, Makeup Artist
  • She and her team were very patient with me through the whole process

    I am very happy with the new branding and website that Kathy Dalpra and her team created for my business, Notes of Celebration! Kathy first helped me identify my target audience and then built the site to specifically attract that audience. She and her team were very patient with me through the whole process, going above and beyond my expectations! If you're planning to upgrade your brand or website, I would encourage you to contact Kathy with Bride Appeal. You'll be glad you did!

    I am very happy with the new branding and website that Kathy Dalpra and her team created for my business, Notes of Celebration! Kathy first helped me identify my target audience and then built the site to specifically attract that audience. She and her team were very patient with me through the whole process, going above and beyond my expectations! If you're planning to upgrade your brand or website, I would encourage you to contact Kathy with Bride Appeal. You'll be glad you did!

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    Linda Smith, Pianist
  • I’m so relieved that I have this help!!!

    You explained everything exactly the way that I would be able to understand it and you really walked me through a lot of things and I was able to focus on what I need to do next in order to make this successful and I really appreciate it.

    I’m so relieved that I have this help!!! I was just so overwhelmed. I was doing everything by myself and I didn’t even know how to do it so that’s why it’s all HALF done right now.

    You explained everything exactly the way that I would be able to understand it and you really walked me through a lot of things and I was able to focus on what I need to do next in order to make this successful and I really appreciate it.

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    Nicole Chireau, Wedding Planner
  • Kathy and her team have gone above and beyond what I ever expected a web design team to do for me.

    Kathy and her team have gone above and beyond what I ever expected a web design team to do for me. I can honestly say that without the website that Kathy has created for me, I would not be able to progress my business the way I wanted to. This is due mainly to the fact that I was spending so much time with administration work and now the website does it all for me! Thank you Kathy-you have enabled me to create multiple streams of income, become more efficient, and really give off the image I want to with my website!

    Kathy and her team have gone above and beyond what I ever expected a web design team to do for me. I can honestly say that without the website that Kathy has created for me, I would not be able to progress my business the way I wanted to. This is due mainly to the fact that I was spending so much time with administration work and now the website does it all for me! Thank you Kathy-you have enabled me to create multiple streams of income, become more efficient, and really give off the image I want to with my website!

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    Heidi Thompson, Wedding Fair Organiser
  • Kathy is an expert in her field and really knows how to attract people to your site.

    I had no idea what to do or where to begin. Kathy really took the time with me and and explained the process. She delivers above and beyond what she promises. Kathy is an expert in her field and really knows how to attract people to your site.

    I had no idea what to do or where to begin. Kathy really took the time with me and and explained the process. She delivers above and beyond what she promises. Kathy is an expert in her field and really knows how to attract people to your site.

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    Judi Swain, Spa Owner
  • It really brought probably a year’s worth of introspection into focus

    Just filling out the forms and answering your questions, it really brought probably a year’s worth of introspection into focus by really sitting down and looking at the answers that we had and comparing that to what we were doing. We were guilty of trying to be too many things to too many people and (your process) caused us to sit down and really evaluate what we’re good at, what it is we enjoy doing, where the weddings are that we want to do more of and where are the problems are that’s splitting off our efforts and putting us into areas we really shouldn’t be devoting resources to.

    Just filling out the forms and answering your questions, it really brought probably a year’s worth of introspection into focus by really sitting down and looking at the answers that we had and comparing that to what we were doing. We were guilty of trying to be too many things to too many people and (your process) caused us to sit down and really evaluate what we’re good at, what it is we enjoy doing, where the weddings are that we want to do more of and where are the problems are that’s splitting off our efforts and putting us into areas we really shouldn’t be devoting resources to.

    The whole process has been really good. I kind of had all these things I wanted to do and this process gave us a format to go through it all and do it together so we could figure out what it was we wanted to do. We’re a step ahead of where a lot of people are, who really haven’t even thought about, you know, who their customers are, for example. We’ve been doing this for 9 years and sometimes you get too close to the trees to see the forest.

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    Rick Durham, Venue Owner
  • Now I definitely feel like there is a light at the end of the tunnel

    It was very thorough. All encompassing. Working with you, I see that you’re very invested in your clients. From the notes that you took to the thoroughness of the pre-screening, all of that shows that you’re definitely on the ball and that you care about the projects you’re involved in. It was a very positive experience. It made me think a lot.

    It was very thorough. All encompassing. Working with you, I see that you’re very invested in your clients. From the notes that you took to the thoroughness of the pre-screening, all of that shows that you’re definitely on the ball and that you care about the projects you’re involved in. It was a very positive experience. It made me think a lot.

    Now I have a clearer road to follow. Before, it seemed like a lot of work with no way to get through it, but now I definitely feel like there is a light at the end of the tunnel. Once I establish the process of what it is I want to get out to people, it’s going to definitely be a great success. The website will definitely show exactly what it is I want to share with the world!

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    Andre Farnell, Fitness Expert