For years Facebook has been the wedding marketing social media platform of choice for businesses looking to reach more brides. But with the recent surge in Instagram's popularity among brides and the decreasing effectiveness of Facebook posts, you might be wondering which is a better pick today. read more
Looking for wedding business marketing tips to help you grow your online presence? Check out our recent ideas for marketing your brand and website with social media, blogging, advertising, referrals and more.
When you've been running a wedding business for quite some time, it's easy to fall behind on your marketing. We get caught up in the business of our business and forget to look up every once in a while. Unfortunately, there are some trends that are game-changing and could be detrimental to the livelihood of your business if you continue to ignore them. If your thinking isn't keeping up with today's couple, you could be losing business without even knowing it. read more
Guest post courtesy of Cigall Goldman of Mazelmoments.com. As wedding professionals, our job doesn’t end when the event comes to a close. After the night is over, your clients’ weddings become an opportunity to showcase your hard work and add to your business portfolio. With the growing presence of social media and blogging in our industry, it’s imperative to get your brand out there. However, with such a broad-reaching network, it is becoming even more important to place your content strategically in order to reach those that will be most interested in your products or services. read more
There are a lot of Facebook experts out there, but Laura Roeder is by far my favorite. I dig her simple, no nonsense approach to marketing so I thought I'd share with you some actionable advice she's given recently on what to do if your fan page has been hit with Facebook's new algorithm changes. I know it's hit mine! read more
When you're new to an area or just starting your wedding business it can be tough to break into those tightly knit wedding vendor cliques. They've been happily referring others for years and may not be too eager to take a risk on the new guy or gal. Still, every industry is cyclical and anything can change in a split second. That photographer they've been referring for 10 years could retire, that florist could move to a new city and that wedding planner could decide to be a stay-at-home mom. An opening could be just around the corner, but its your job to make sure you're there to fill it when it pops up. read more
You love photography and nothing would feed your soul more than having a calendar booked with fresh clients every week. read more
If you’re like most wedding pros I know, you’re knee deep into wedding season. Your days are filled with linen swatches, timelines and (if you’re lucky) the occasional wine tasting. With this comes the opportunity to begin submitting your real weddings for the 2014 season.
Wedding PR strategies are quickly becoming an essential component to a strong wedding marketing campaign. Today’s bride is a discerning one, so an impressive press portfolio will assist with increasing brand awareness for your company, as well as giving you a competitive advantage. read more
Guest post by Preeti Moberg. Today’s bridal market is nothing as it was twenty years ago. We know gone are the days of candied jordan almonds in pastel colors, plastic flowers decorating cakes, and staged photos of the couple. read more
Guest post by Christine Dyer of Bridal Tweet. Dear Wedding Professional: Happy 5th Birthday to BridalTweet! I launched BridalTweet.com without any fans on April 10, 2009. (Scroll down to fast forward and read my tips on how to get 30,000 fans on Facebook). At that time, all I had was a BIG idea - to create a more open wedding community where vendors could have complete editorial freedom to write about their businesses and post photos for free. That would lead to a place that brides could turn to for free advice, planning ideas, giveaways, local events and more. read more