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How To Market Your Wedding Venue Business During Covid-19 Lockdown

by: Kathy DalPra

Guest post by ShaadiWish. Struggling to keep alive your wedding venue business during the current Coronavirus pandemic situation? Well, the spread of Covid-19 has shattered the world’s economy with the wedding industry being among the hardest hit sectors. And, while it’s of great concern for every business out there, the wedding venues are seeing no scope of making money anytime soon. With strict Government guidelines on social distancing, the number as low as 50 has been restricted to wedding celebrations.

Gone are the days when couples used to search for their dream wedding venue to host a grand 500 or 1000 people wedding. And, while searching for a perfect wedding venue has always been considered as one of the major aspects of wedding planning, couples nowadays are completely ditching the idea of booking a wedding venue and instead having intimate and small weddings at home.

So, if you are left with no ray of hope, we have a few marketing strategies that can help you revive your wedding venue business during the Covid-19 lockdown:

1. Promote Your Wedding Venue Business On Social Media Platforms

Know that 80% of your potential clients are on social media. You must ensure that your wedding venue is visible on various social media platforms and is standing out from the crowd. With a strong presence on Instagram, Facebook, Youtube, Pinterest and Twitter, ShaadiWish put a lot of focus on featuring photos and stories so that couples can visualize their weddings at those gorgeous wedding venues.

2. Ensure Proper Sanitization Of Venue

This goes without saying that you need to maintain proper sanitation and cleanliness of your wedding venue. Make sure you are using this as a bait to promote and attract your target audience by adding the relevant hashtags and slogans.

3. Build Credibility With Your Customers

It’s very important to build trust with your customers in these hard times. Assure them of their safety and hygiene by being completely transparent about your services including what all precautionary measures you are taking.

4. Register Yourself On Best Wedding Planning Portals

When it comes to marketing your wedding venue business, it's important to tie up with the best wedding planners to generate quality leads. Registering yourself on popular online wedding planning platforms like ShaadiWish can get you a number of queries and help you reach the right audience as these websites are visited daily by thousands of brides-to-be.

5. Create Your Website And Keep It Up To Date With Latest Trends And Inspiration

Well, it’s important to stay up-to-date with the latest trends in the market. Make sure your potential customers are aware that you are an expert in your business and that you are their best shot. Add blogs and attractive pictures in your website to make it visually enticing and appealing for users to grab their attention.

6. Partner With Local Vendors

It’s the age of social media. Therefore, it’s important to build your rapport and relationships with the local vendors in the industry. It’s always a good idea to stay connected with the vendors you have worked before by tagging them in your portfolio pictures and sharing the due credits. Well, this can help you earn recommendations as an ideal wedding venue to these wedding vendors and couples.

Make sure you have a strong social media presence since everyone is looking out for things online. It’s important for your wedding venue business to earn credibility in the online community so that more and more people can connect with you and choose you as a part of planning their nuptials.