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The Bridal Marketing Trend to Jump On Before It Goes From Novel to Norm

by: Kathy DalPra

bridal visual marketing{Update: This is the first post in a series...skip to the bottom for direct links to the other posts}

Blogging changed everything for wedding professionals by trumping magazines as the preferred way for brides to get their wedding planning fix. Then Facebook came along and crumbled the barriers between wedding businesses and brides, making every interaction a little more social. Now, online visual marketing is redefining the way to a bride's heart.

What Is Online Visual Marketing?

It's pretty self explanatory. It's the art of using digital visual media, like photos, graphics and video online to get your bridal brand out there in a really eye-catching way. Today's bride has a short attention span and more marketing messages than she could ever possibly digest. But with the right online visual marketing, you can get her to notice YOU over the competition.

The New Craze...Speaking Through Pictures

Last year, Pinterest took the wedding market by storm, attracting more attention from brides and wedding professionals than possibly any other social platform. For brides, it allowed them to harness their creative visions and communicate their thoughts through images. For bridal businesses, it brought emotion and personality to their marketing.

But Pinterest is just part of the story. 

The 5 Online Visual Marketing Methods That Will Give Your Stale Promotion a Major Overhaul

Brides are on high alert for anything visual they can relate to and there are 5 specific types of visual media that really get their attention fast. 

  1. Photos
  2. Inspiration Boards
  3. Comics
  4. Infographics
  5. Videos

Over the Next Few Weeks, You'll Learn About Them All...

If you're looking to stand out from the crowd, this is the trend to jump on while its still novel, not the norm. To help you out, I'll be doing a short series on the top 5 visual media for wedding professionals and arm you with the tips, case studies and resources you need to start experimenting right away.

Plus, I'll summing it all up with my own custom Infographic so you won't forget what you learned over the coming weeks. My gift to you!

Stay tuned...

p.s. If there are specific questions you have, feel free to leave them in the comments below :)

Other Posts In This Series: