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Wedding PR: Real Wedding Submission Tips and Trick

by: Guest Author

wedding pr: real wedding submissionsIf you’re like most wedding pros I know, you’re knee deep into wedding season. Your days are filled with linen swatches, timelines and (if you’re lucky) the occasional wine tasting. With this comes the opportunity to begin submitting your real weddings for the 2014 season.

Wedding PR strategies are quickly becoming an essential component to a strong wedding marketing campaign. Today’s bride is a discerning one, so an impressive press portfolio will assist with increasing brand awareness for your company, as well as giving you a competitive advantage.

The good news? Wedding media channels- be it blogs or magazines, love showcasing fresh and inspiring details from real weddings so the opportunity to share your work is vast.

Not sure where to start? Below you’ll find a few tips and tricks to get you started:

  1. First and foremost, consider your goals. Wedding PR means different things to different people and reasons for submitting real weddings vary. Would you like, for example, to saturate your own market or do you have an interest in introducing yourself to a new region? Are you drawn to print, blogs or a mix of both? Goals give you much-needed focus while also assisting you to create measurable objectives to guide you on your path to success.
  2. Next, do your research. The start of any good PR campaign begins with fine-tuning your target market. Then, the real fun begins as you get your hands on every wedding magazine and blog that comes to mind. Take time to review your options and ask yourself which are best aligned with your goals and most likely to reach your intended publics. This strategy, versus simply throwing things against the wall to see what sticks, will save you both time and effort in the long run.
  3. Take a good look at your portfolio. While real wedding submissions guidelines vary from editor to the editor, the majority will prefer exclusive rights to weddings that are less than a year old and packed with details. A few shots of the happy couple are perfectly fine, but don’t forget the particulars that shaped the day- from the flowers, fashion and favors to tablescapes that took the guests’ collective breath away.
  4. Tell a story. Fabulous details will get your foot in the door, but a compelling narrative will ensure your submission is a memorable one. Interview the selected couple for a bit more insight from the wedding day and don’t be afraid to include your thoughts for an added dose of authenticity.
  5. Give credit where credit is due. The success of an event relies on the talents of many, so be sure to include a comprehensive list of the wedding day team. It’s not only a professional courtesy, but will be appreciated by the editor.
  6. Submit! Pay close attention to the editor’s submission guidelines when submitting and remember that a competitive real wedding submission is one who’s overall look complements that of the intended media outlet.

Real wedding submissions can be an intimidating notion to start but by keeping the above tips and tricks in mind, you are well on your way to your next feature.

About the Guest Author

Meghan Ely is the owner of OFD Consulting, a niche wedding PR and wedding marketing firm. Meghan is a sought after speaker in the industry and serves as an adjunct professor at The Robertson School of Media and Culture at Virginia Commonwealth University, specializing in Public Relations Writing and Branding. Meghan recently launched her real wedding submission kit, and more information about her consulting services can be found at OFDConsulting.com.