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Selling to Brides

Selling to brides is a learnable skill - one that your business can't survive without. No matter how awesome you are at what you do, until you learn to articulate your worth, motivate visitors to inquire and inspire couples to work with you, you'll struggle to book yourself solid. Here's how I can help:

Woo With Words

Does your website sound like everyone else’s? There are only so many times a couple can read “dream wedding” without glazing over it. With me, you’ll learn to communicate what makes you different, why you're worth every penny and build desire with those who don't know you yet.

Inspire More Inquiries & Consults

It might feel like a mystery why visitors don't get in touch or disappear after they inquire. Even worse, today's digital generation doesn't want to talk! But no consults means no sales. Luckily, I've got a few proven tricks up my sleeve for inspiring prospects to inquire and meet with you.

Close the Sale

Imagine a website that sends you pre-qualified leads who don't start the conversation with "how much do you cost?", are happy to pay what you're worth and book your service on the spot. It's not a fairy tale. Past clients will tell you that my closing methods are second to none.

  • Yesterday, I went through the Quick Wins and got the changes going on my inquiry form. Within an hour I had two inquiries come in who scheduled phone consults. One of the consults is pretty much closed, they scheduled a follow up consult tomorrow to finalize. The other consult is next week. Did I mention that I quoted our highest prices yet to one of those consults and he immediately accepted? OK, enough gloating!!! 

    - Tim & Mandy, Wedding Band
  • That said, we've seen great results with the sales model...We have already raised our pricing to a starting rate of $5000 and two clients have booked this past week!

    - Ray Anthony & Beth, Wedding Photographer
  • I just feel like I have lots of pieces in place now. We have had four consultations since I started your program for our new asking price. Every one of them has signed a contract! On top of that, they signed on a contract for DOUBLE THE PRICE with the knowledge that their album could cost them another 40-85% (depending on how many spreads are in the album). It would have taken us 8 weddings to match the income we're going to get off JUST THE WEDDING DAY for these 4. That doesn't even count potential album sales. Needless to say, we're excited!

    - Tony & Elena Smith, Photographers
  • “Your approach to venue tours just plain works. Within only one week of working with you I have already closed my first BIG wedding booking on the same day! This is our first wedding booking for next year and we haven’t even opened our new facility. They were a lot of fun and I am so excited to work with them! In just a week I am already going from feeling unsure and nervous about selling to confident and excited.”

    - Allison Senger, Venue Coordinator
  • "After only a week of working with Kathy and implementing some of her strategies, I landed a high paying client that was ecstatic to be working with us. Kathy’s methods really work. Absolutely one of the best investments I’ve made in years!"

    - Mark Fortier, Wedding Band
  • "So last week I I implemented the step-by-step sales process you walked me through and it worked exactly like you said it would. I just booked my first client within hours of meeting! They inquired, immediately scheduled a consult and booked the same day of our appointment."

    - Lei Trzeciak, Wedding Planner
  • "In just one week of working with you I already have my first booking and they closed on the SAME DAY. All I did was follow the guidance you gave me as best I could.

    Kathy, I hate being wrong. HATE it. Perfectionists aren't supposed to be wrong. My inner perfectionist secretly wanted to come out on the other side of this experience able to say "not worth it." I was doing it right all along, and this confirms it." But I was WRONG, Kathy. SO SO WRONG.

    - Rob Greene, Photographer
  • "Kathy, thanks to your SEO work, copywriting and website conversion plan, we are so incredibly slammed with inquiries and bookings, that we can't even keep up. Our wedding inquiries are up 254% over last year and Quinceanera bookings have quadrupled. We went from having ​a very challenging year this year, when we realized our SEO wasn't set up correctly, to be on pace to have one of our best year's ever next year because of your expertise.​"

    - Elisabeth - Owner, Event Venue
  • "It's only been a week since working with you and I've gone from booking 1 event in every 5 tours to closing 1 event in every 3 tours! I just followed your lead to stop pushing out information to our prospects and start focusing on the bigger picture instead. I'm feeling less burned out already!"

    - Jen Loller, Wedding Venue
  • It's only been 1 week and I've already booked a client! You're right, I was giving away too many details on my website and putting their focus on all the wrong things. No wonder everyone was asking about prices. After overhauling my service webpages, tweaking my email response and changing my tune in the consultation, the bride was pretty much sold before I even made an offer. Can't wait to do it again!

    - Sarah Bett, Wedding Planner
  • So I booked the client last night after our first session together using the method you taught me. They put down a deposit to hold the date and will be getting back to me with which package they want. That was the first time I booked a package and took a deposit on the spot! We've only had one consult together and already I'll be getting nearly all of my investment back. U rock Kathy!!

    - Simone Vega, Event Planner
  • After just the first 2 meetings with Kathy, I used her sales method to book 4 out of 6 consultations and half of them closed on the spot. What was even more exciting is that 3 of these clients spent 70% more than my previous average sale amount! Before price was often a concern, but now I'm able to show why I'm worth it! The conversation was so easy and I could just be myself. My confidence is so much higher than it used to be.

    - Amanda Greville, Invitation Designer
  • Before I met you, my closing rate was dreadful. I was only closing maybe 1 in every 5-6 people I met with. However, in the last 3 weeks since our very first session, I've closed 7 out of 8 prospects by modeling your sales technique!

    - Pauline Dennigan, Photographer
  • I booked not one but 3 perfect clients since our last talk! My website is not even finished yet and I already get to work with my ideal clients, I am able to charge what I am worth and enjoy my business more than I could ever imagine is possible. Working with you was the best business decision I ever made.

    - Martina Selvagi, Destination Wedding Planner
  • I've taken plenty of other classes and programs through other marketers in the wedding industry, but your approach is nothing like theirs... Others give you what you need to do, but not the how. You give the how... I just finished all the changes to my website you recommended and already in 3 short week my inquiries have spiked because of it…and it's the slow season right now! It's worth the investment and I've already gotten my money back.

    - Christine Terezakis, Wedding Planner
  • Kathy DalPra to me is a wise investment for anyone looking to streamline their web presence and really get to the core of what they want to convey to their audience in the internet medium. Kathy had a direct impact in my bottom line growth of well over 20% increase in business last year and a 10% increase in the previous year.

    - Mitch Taylor, Wedding DJ & More

How I Can Help

Selling to brides online

If any of these sound like you, I can help:

  • You're baffled about how to motivate website visitors to inquire
  • You wish more WeddingWire & Knot leads had an actual conversation with you (off email)
  • You're not confident expressing what makes you different
  • You're exhausted chasing disappearing leads
  • If you get one more "how much does it cost?" email, you might just scream
  • You're frustrated with what to write on service pages
  • You're tired of your consultations ending with "we'll think about it"
  • You're uncomfortable asking for the booking
  • You want to start closing a higher percentage of leads quickly, like within weeks
  • You sell services, not products. (Ex. venue, planner, stylist, photographer, entertainment)

Who I Work With

My sales methods work best for service professionals who want to charge fees at least $1000+ (although most of my clients charge much more). I most frequently work with:

  • Wedding Planners (incl. Destination)
  • Wedding Venues
  • Wedding Photographers
  • Wedding Bands
  • Full Service Entertainment Companies
  • Wedding Videographers
  • Stylists & Florists

Inquire Now

Ready to convert more of your inquiries into eager, paying clients? Inquire below: