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SEO for Wedding Pros

Wish you could attract more engaged couples on auto-pilot?

That is exactly what Search Engine Optimization can do for your business - without chasing down tire-kicker, budget-shopping leads from typical wedding sites.

When you show up at the top of Google and other search engines naturally, not only does it drive new prospects to your business around the clock, it also immediately builds trust and confidence with visitors and tends to bring you prospects that are WAY more qualified. SEO is one of the most powerful marketing tools you have at your disposal.

What if I'm not a technical person?
What if I hate blogging?
What if I don't have time for SEO?

Well, that's what I'm here for! My team and I will take your SEO off your hands and help you drive boatloads of new visitors and leads into your website - without you barely lifting a finger (you know, we might need photos and such.)

SEO Case Studies - Real Results for Real Wedding Businesses

To respect my client's privacy, company names are not disclosed. Once my clients start dominating in their local area, they tend to want to keep their best kept marketing secret (me and my team) to themselves ;)

CASE STUDY 1 - Wedding Venue in Arizona

When we started, this venue was buried on Page 3 of Google. After launching a massive content-rich SEO campaign, they are now in the #1 Position for over a dozen highly sought after "venue" searches. They are on Page #1 for over 300 high intent keywords.

CASE STUDY 2 - Destination Wedding Planner

Since working with us, the owner of this company has hired 2 additional full-time planners and is ready to hire a third. We took their website from ranking for 0 (zero) keywords to ranking for nearly 1500. They are now the top destination planner in the country.

CASE STUDY 3 - Officiant Company in Texas

This wedding officiant company wanted to expand into multiple major cities throughout the state. We helped them expand their geographic footprint online and double the number of keyword searches they rank for.

CASE STUDY 4 - Destination Management & Design

Launching a new wedding destination management & design division, this company's website had almost no traffic at all. As a result of our strategic campaigns, they are now ranking for nearly 1000 keywords, over 40 of which are prime, high buyer intent keywords on Page #1.

Top 10 Reasons Search Engine Optimization is a Better Marketing Tool

All marketing requires justification. You're a busy small business owner with no time (or money) to waste. Whatever marketing you do invest in, you want it to work. That's why I love SEO; it's designed for measurable success and small business budgets. Here are my personal top 10 reasons for leveraging SEO

1. IT'S FREE

Search engines don't charge you to have your website appear in its organic search results pages. Once you get ranked, any clicks and traffic you earn from that position are yours to enjoy no charge.

2. IT'S QUALIFIED TRAFFIC

Nothing is more frustrating than attracting prospects who aren't really interested in what you offer or ready to buy. That's why SEO rocks. When you attract visitors who found you by searching for "Dallas wedding photographer" or "Modern wedding venues in Little Rock", you know you're attracting quality prospects who are intentionally looking for services and resources you sell.

Kathy, thanks to your SEO work, copywriting and website conversion plan, we are so incredibly slammed with inquiries and bookings, that we can't even keep up. Our wedding inquiries are up 254% over last year and Quinceanera bookings have quadrupled. We went from having a very challenging year this year, when we realized our SEO wasn't set up correctly , to be on pace to have one of our best year's ever next year because of your expertise. We just couldn't be happier with everything you've done. I hope this news makes your day. Thank you so much for your expertise and what you've done to help us.

elisabeth, venue owner IN CO

3. IT REWARDS YOU LONGER

The very moment you stop paying for advertising, stop posting on social media or exit a wedding expo, it stops sending you prospects and visitors. That's not the case with SEO. Once you secure search engine rankings, you keep them for a while even if you stop implementing SEO tactics. How long you keep your spot depends on your competition, but I've seen some clients hold on to their high rankings for 3 or 4 years with almost no SEO upkeep.

4. IT'S WORKING WHEN YOU'RE NOT

Your search engine rankings work for you 24/7, whether you're in the office actively working on your SEO or not. Ads and social media require your active involvement to produce leads, but SEO sends your website quality visitors around the clock even when you're sipping Pina Coladas on a beach.

Since working with Kathy on my website and SEO work, my business has really taken off. I cannot stress how important her work has been for me. The majority of my wedding bookings have come directly through my website, thanks to the SEO work. Having tried various marketing efforts this year (wedding shows, vendor networking, etc.), by far the SEO work done on my website has been the most beneficial and cost effective. I went from less than 50 visitors per month on my site to 600 per month in just a short few months. And these are new visitors!

KELLY, FLORIST IN WA

5. YOU'RE IN CONTROL OF THE SELLING PROCESS

While there are certainly nice benefits to listings with third-party wedding directories, these are not websites you control, which means prospects are seeing what the wedding directory wants them to see and can skip your website altogether. Couples can easily click a button and send out a price-focused inquiry to dozens of vendors at once, without ever taking the time to view your website. This means you have been completely removed from the sales process. With SEO, this isn’t the case. Search engines send traffic to your website so you have a fighting chance to express your value, motivate action and get a consultation.

6. IT'S COST EFFECTIVE

Although it's true that no marketing is truly free (it will cost you time, money or both), SEO is very cost-effective for wedding businesses because you're only paying for the cost to learn it or outsource it, not the cost of having the listing. Once you reach your goal rankings, it usually only requires a modest effort to stay there, dropping your ongoing expenses drastically from that point forward. That is not the case with social media and ads, which both mean daily effort indefinitely to maintain.

I’m so grateful to Kathy and her Bride Appeal staff for...doing my SEO work. As a result of Bride Appeal’s SEO work, I am now consistently showing up on the first page of Google and Bing for several of my ideal keywords. Kathy and the Bride Appeal team are definitely worth the investment!

BRENNA, WEDDING PLANNER IN FL

7. IT'S NOT GOING ANYWHERE

Every few years some "expert" claims that SEO is dead...and it's never true. SEO evolves, it doesn't die. There will always be a question (search) and an answer (results). Search engines have transformed to provide rich, multi-media results to appeal to the changing online space, making them even more useful and relevant than ever before. Also, SEO isn't just limited to Google and Bing. SEO principles apply to YouTube, social media, mobile media, forums and more!

8. IT'S MEASURABLE

It's Measurable: Doesn't it just grind your gears when you drop a hefty check for a premium ad and you can't even measure the results you got from it? Grrr! That's why SEO is so awesome. You can quickly and easily quantify your results from your SEO efforts at any time with free tools that show you how much traffic search engines are sending you and what they're doing on your website when they arrive. You don't have to be a tech nerd to appreciate that!

Thank you for everything you have done with my website! I wanted to let you know that with your SEO, I have gone from page whatever down the line somewhere after page 5 to page 1. Not only am I now on page 1, but I'm usually the second company down! Thank you, it would not have happened with your SEO.

AMANDA, WEDDING PLANNER IN FL

9. IT CAN VALIDATE YOUR OTHER MARKETING

Modern search engine analysis tools can even help you analyze the ROI (return on investment) you're getting with all your other marketing efforts; be it ads, social media, public relations or directory listings. You can discover exactly which sources bring you the highest number of website visitors and the highest quality of website visitors.

10. IT'S THE COUPLE'S PREFERRED WAY TO FIND VENDORS

According to The Wedding Report, at one point 72% of couples used search engines to find products and services for their wedding. That's more than social media and bridal shows combined! While the numbers might fluctuate from year to year, there is no question that search engines are still a top tool couples use to find event vendors and suppliers.

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