In mid-April 2018, one of the pioneers in wedding blogging, Style Me Pretty (owned at the time by OATH), announced that it was closing its doors on April 30th (see below) - sending a wave of panic through the wedding business community and leaving them wondering: read more

When you're crazy busy with the business of your business (which is awesome), it's hard to find time to blog, let alone constantly come up with new wedding blog topics to post about.  read more

Overwhelmed by the endlessly growing list of wedding business software and apps popping up every day?  read more

Every marketing guru you follow is telling you that a wedding blog is essential to your business growth, but how do you know which wedding blog topics your audience actually cares about?  read more

You love photography and nothing would feed your soul more than having a calendar booked with fresh clients every week. read more

For years Facebook has been the wedding marketing social media platform of choice for businesses looking to reach more brides. But with the recent surge in Instagram's popularity among brides and the decreasing effectiveness of Facebook posts, you might be wondering which is a better pick today. read more

When you've been running a wedding business for quite some time, it's easy to fall behind on your marketing. We get caught up in the business of our business and forget to look up every once in a while. Unfortunately, there are some trends that are game-changing and could be detrimental to the livelihood of your business if you continue to ignore them. If your thinking isn't keeping up with today's couple, you could be losing business without even knowing it. read more

Guest post courtesy of Cigall Goldman of Mazelmoments.com. As wedding professionals, our job doesn’t end when the event comes to a close. After the night is over, your clients’ weddings become an opportunity to showcase your hard work and add to your business portfolio. With the growing presence of social media and blogging in our industry, it’s imperative to get your brand out there. However, with such a broad-reaching network, it is becoming even more important to place your content strategically in order to reach those that will be most interested in your products or services. read more

Events aren't just great for real wedding submissions and posts. There is plenty of other juicy content you can squeeze out of each event you work or attend. Why not make the most of it and fill your blog with the inspiration and education your audience is clamoring for? read more

There are a lot of Facebook experts out there, but Laura Roeder is by far my favorite. I dig her simple, no nonsense approach to marketing so I thought I'd share with you some actionable advice she's given recently on what to do if your fan page has been hit with Facebook's new algorithm changes. I know it's hit mine! read more